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Want Want Holdings

Want Want Holdings (旺旺集團), formally Want Want Food Co., Ltd. (旺旺食品股份有限公司), is a Taiwan-founded food and beverage conglomerate whose operations are now concentrated almost entirely in mainland China, where it operates over 100 manufacturing plants and employs more than 60,000 people. Founded in 1962 in Yilan County, Taiwan as I Lan Foods Industrial Co., Ltd. (宜蘭食品工業股份有限公司), the group was taken over in 1976 by Tsai Eng-meng (蔡衍明), who built it into China’s largest rice cracker producer. Want Want China Holdings Ltd. (中國旺旺控股有限公司) is listed on the Hong Kong Stock Exchange. Tsai, who has publicly stated that “unification will happen sooner or later” and lives in Shanghai, diversified the group into media, insurance, hotels, and healthcare. In 2008 he acquired the China Times Group to form the Want Want China Times Media Group (旺旺中時媒體集團). In June 2025 Taiwan’s Mainland Affairs Council announced an investigation into Want Want for allegedly collaborating with the CCP to host a cross-strait summit at which the group’s general manager described Taiwan as originating in “Chinese Taiwan” and pledged the group’s loyalty to “the motherland.” The group is headquartered at 5F, 72 Xining North Road, Datong District, Taipei.

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