Grupo Lucrea (啟創集團), registered formally in Spanish as Lucrea Diseño S.L., is a Madrid-based Chinese-owned advertising, marketing, and event management company founded in 2018 and headquartered at Calle Embajadores 199, 28045, Madrid. The company describes itself as the only Chinese-run advertising firm in Spain with fully integrated online and offline advertising channels, and claims membership in AUTOCONTROL, Spain’s advertising self-regulation association. Its services include graphic design, social media management, outdoor advertising placement, and business event planning and execution. By its own account, the company had by 2019 established partnerships with more than 30 media and independent media platforms across Europe, serving over 200 client companies in Europe, the United States, Canada, and China. Past projects listed on its website include the 40th anniversary celebration of the Association of Chinese in Spain, a Confucius cultural exhibition, and the Spain and Portugal premiere of the Chinese film No More Bets (萬里歸途). According to Ouhua Media Group’s own account, Grupo Lucrea took a controlling stake in Ouhua Media Group (歐華傳媒集團) in late 2025.