BRIDGE Alliance is a UAE-headquartered, mission-driven organization bringing together policymakers, creative leaders, and industry innovators to advance media, entertainment, and content globally. Launched in 2025 and chaired by H.E. Abdulla Bin Mohammed Bin Butti Al Hamed, its founding board includes global figures such as HRH Princess Lamia bint Majed Al Saud, former Senegalese President Macky Sall, and Jessica Sibley, CEO of TIME. The Alliance reinvests operational surpluses into research, capacity building, and innovation, aiming to enhance cross-sector cooperation. Its first major initiative, BRIDGE Summit 2025, was held in Abu Dhabi from December 8–10, convening tens of thousands of participants across media, technology, gaming, and creative industries.