The Haixi MCN Cross-Strait Youth Base  (海西MCN兩岸青年三創基地) is a livestream e-commerce incubator for Taiwanese youth, launched on November 16, 2022, in Xiamen’s Huli District, Fujian Province, a key cross-strait economic zone home to over 1,600 Taiwanese-funded enterprises. The base is operated by its parent company, Yijia (Xiamen) Consulting Management Co., Ltd. (譯迦（廈門）顧問管理有限公司). The facility provides early-stage entrepreneurs with shared workspace, training, mentorship, and operational support to help launch their businesses. It also operates as a Multi-Channel Network (MCN) — a type of agency central to China’s booming livestream shopping industry that manages influencers, connects them with brands, and handles content production and supply chains. MCNS, importantly, have also played a key strategic role for China in its external propaganda strategy. Haixi MCN offers residents access to more than 50 livestreaming rooms, digital marketing training on livestreaming platforms such as Douyin and Kuaishou, rent subsidies, and startup funding support. The base has held public e-commerce training courses, digital marketing bootcamps, and short-video entrepreneurship workshops in partnership with local government bodies and major platforms, training over 3,000 people. It also claims over 70 resident Taiwanese enterprises. In 2024, the base established a product showroom on Taiwan’s Kinmen Island, just six kilometers off the coast of China’s Fujian province, aiming to bring Chinese e-commerce and livestreaming business models to the island. According to an April 2024 report from People’s Daily Online, the MCN initiative is a state-guided project managed by the Huli District Taiwan, Hong Kong, and Macao Affairs Office (湖里區委台港澳辦) and the Huli District Committee Organization Department (湖里區委組織部) alongside the local United Front Work Department (湖里區委統戰部), whose role, according to the report, is to facilitate “national conditions” (國情) training — a reference to ideological and patriotic education — through economic and digital media incentives.