On October 12, 2024, Fu Hua (傅華), president of China’s state-run Xinhua News Agency, met in Beijing with Félix Alberto Paz Quiroz, general director of Peru’s state-owned Andina news agency, on the sidelines of the sixth World Media Summit — a global media forum hosted by Xinhua since 2009 and held in 2024 in Beijing and Urumqi with a focus on AI and media transformation. Typical of China’s global media engagements, the focus was on bilateral relations and China’s positioning of itself as a champion of the Global South. Xinhua reported that the two sides reviewed past cooperation and expressed willingness to collaborate on “serving the development of China-Peru relations,” promoting exchanges between Chinese and Latin American media, “deepening cooperation among media think tanks of the Global South,” and AI-driven media transformation.
On April 22, 2020, Chinese Ambassador to Sweden Gui Congyou (桂從友) published a signed article in the Stockholm-based daily Svenska Dagbladet responding to an opinion piece by politicians from Sweden’s Moderate Youth League critical of Beijing’s pandemic response. Gui accused them of “smearing and weakening China” (抹黑中國、削弱中國) and of prioritizing ideology over humanitarian cooperation. He also asserted that Chinese citizens enjoy full democratic freedoms and that China is committed to the rule of law and openness — standard Party talking points delivered through the combative style that made Gui one of Beijing’s most prominent wolf warriors.
On March 28, 2023, China’s official Xinhua News Agency signed a cooperation agreement in Tegucigalpa, Honduras, with the country’s Strategic Planning Secretariat (Secretaría de Planificación Estratégica), which oversaw government media functions under President Xiomara Castro. According to Xinhua, the two sides reached a “broad consensus” on media collaboration, with the agreement covering the exchange of Spanish-language converged media news products as well as technical and personnel exchanges. The signing came just two days after China and Honduras established diplomatic relations on March 26, when Chinese Foreign Minister Qin Gang (秦剛) and Honduran Foreign Minister Eduardo Reina signed a joint communiqué in Beijing. The day prior, on March 27, Xinhua’s bureau was officially inaugurated with Honduran government approval. In March 2023, Honduras ended its 82-year diplomatic relationship with Taiwan in favor of the People’s Republic of China, pivoting toward Beijing to secure more infrastructure funding and economic investment.
Andina, formerly known as the Agencia Peruana de Noticias Andina, is Peru’s official state-owned news agency. Founded on June 12, 1981, it operates under the state publishing group Editora Perú. The agency covers politics, economics, culture, sports, and technology, and reports that it distributes an average of close to 100 news dispatches daily to radio stations, national and regional newspapers, as well as to international wire services. Andina maintains a network of regional correspondents across Peru’s provinces. It also offers an English-language website.
The Haixi MCN Cross-Strait Youth Base (海西MCN兩岸青年三創基地) is a livestream e-commerce incubator for Taiwanese youth, launched on November 16, 2022, in Xiamen’s Huli District, Fujian Province, a key cross-strait economic zone home to over 1,600 Taiwanese-funded enterprises. The base is operated by its parent company, Yijia (Xiamen) Consulting Management Co., Ltd. (譯迦（廈門）顧問管理有限公司). The facility provides early-stage entrepreneurs with shared workspace, training, mentorship, and operational support to help launch their businesses. It also operates as a Multi-Channel Network (MCN) — a type of agency central to China’s booming livestream shopping industry that manages influencers, connects them with brands, and handles content production and supply chains. MCNS, importantly, have also played a key strategic role for China in its external propaganda strategy. Haixi MCN offers residents access to more than 50 livestreaming rooms, digital marketing training on livestreaming platforms such as Douyin and Kuaishou, rent subsidies, and startup funding support. The base has held public e-commerce training courses, digital marketing bootcamps, and short-video entrepreneurship workshops in partnership with local government bodies and major platforms, training over 3,000 people. It also claims over 70 resident Taiwanese enterprises. In 2024, the base established a product showroom on Taiwan’s Kinmen Island, just six kilometers off the coast of China’s Fujian province, aiming to bring Chinese e-commerce and livestreaming business models to the island. According to an April 2024 report from People’s Daily Online, the MCN initiative is a state-guided project managed by the Huli District Taiwan, Hong Kong, and Macao Affairs Office (湖里區委台港澳辦) and the Huli District Committee Organization Department (湖里區委組織部) alongside the local United Front Work Department (湖里區委統戰部), whose role, according to the report, is to facilitate “national conditions” (國情) training — a reference to ideological and patriotic education — through economic and digital media incentives.
The Strategic Planning Secretariat (Secretaría de Planificación Estratégica) was established in Honduras in April 2022 under Executive Decree PCM-05-2022. The Secretariat leads Honduras’s national planning system for social and economic development, coordinating public policy and territorial planning across government institutions. The secretariat has played a role in bilateral media-related cooperation with China, signing an MOU in 2023 with the state-run Xinhua News Agency.
Editora Perú is a state-owned Peruvian publishing enterprise established on February 12, 1976, under Decree Law No. 21420, and reconstituted as a private-law state corporation on June 12, 1981. The company is responsible for the dissemination of legal and official information, news processing and distribution, and publishing activities linked to education and culture. It operates the official gazette El Peruano; the state news agency Andina; and SEGRAF, a printing services unit producing books, magazines, legal texts, and other graphic materials.
Xiamen Yijia Investment Co., Ltd. is a private limited liability company founded on November 21, 2019. According to Chinese corporate registry data, the firm operates in real estate leasing, property management, and cross-sector investment. Its portfolio spans digital content and data services, brand management, advertising, e-commerce, entertainment, and cultural media, held through subsidiaries including Yijia (Xiamen) Digital Culture Co., Ltd. (譯迦（廈門）數字文化有限公司) at 51 percent and Xiamen Xingtu Shidai Culture Media Co., Ltd. (廈門市星途時代文化傳媒有限公司), an entertainment-sector firm, at 50 percent.
Yijia (Xiamen) Consulting Management Co., Ltd. is a private limited liability company founded on July 31, 2020, and the parent company of Haixi MCN Cross-Strait Youth Base (海西MCN兩岸青年三創基地). According to Chinese corporate registry data, the company mainly provides information and IT consulting, marketing planning, digital content production, advertising design and distribution, brand management, internet live-streaming services, e-commerce sales, and various equipment and property leasing services. In 2022, the company significantly expanded its business scope to include advertising, live streaming, rental services, and professional training. The firm is majority-owned by Yijia (Xiamen) Digital Culture Co., Ltd. (譯迦（廈門） 數字文化有限公司).
