Shaanxi Satellite TV
Shaanxi Satellite TV, commonly known as SXTV, is a provincial-level satellite television network based in Xi’an, Shaanxi Province. Established in 1997 when the former Shaanxi Television’s fourth channel went satellite, it serves as the flagship channel of Shaanxi Radio and Television Group. The network is recognizable by its distinctive orange logo featuring an “S” shape that resembles lightning, earning it the nickname “Lightning TV” among viewers. In 2012, SXTV underwent a major rebranding with a new focus on cultural programming, adopting the slogan “China Fusion, Fusion World” (中国融，融世界). The channel broadcasts in both standard and high-definition formats since 2014, with the transition to full digital broadcasting completed on March 31, 2021, when analog transmission officially ended. Programming includes a mix of news, entertainment, cultural shows, and locally produced content highlighting Shaanxi’s rich historical heritage. In December 2024, the network partnered with the Propaganda Office of the Shaanxi Provincial Committee of the CCP to establish an international communication center, hoping to expand its global reach.
