Tourism Authority of Thailand - Lingua Sinica

Skip to main content

Tourism Authority of Thailand

The Tourism Authority of Thailand (การท่องเที่ยวแห่งประเทศไทย) is a state-owned enterprise established on May 4, 1979, under Thailand’s Ministry of Tourism and Sports, headquartered in Ratchathewi, Bangkok. Its mandate is to promote Thailand’s tourism industry internationally and protect the tourism environment. Its predecessor organization dates to 1924. The authority is best known internationally for its long-running “Amazing Thailand” campaign and operates with an annual budget of approximately 7 billion baht. It is led by a governor appointed by the Thai government.

Country of Registration:
Thailand
Entity Type:
Domestic Party or Government Institution
Chinese Name:
泰國國家旅遊局
Founding Date:
04.05.1979
Address:
1600 New, Makkasan, Ratchathewi, Bangkok 10400, Thailand
Website Link:
https://www.tourismthailand.org/Home
Current Status:
Active

Activities Engaged

All

Country and Regional Context

More Content from this Area

News and Trends

Keeping the Global South in the Loop

China and ASEAN launch joint AI media initiative as Beijing expands its technological influence regionally.

Features and Analysis

Deadly Blunders in Bangkok

When a skyscraper built by a Chinese state company was the only to collapse in during the recent earthquake, China’s first response was not rescue — it was information lockdown.

Features and Analysis

Uncovering the Scam Industry

Through on-the-ground reporting, the WeChat-based outlet Positive Connections offers rare insight into the cyber scam compounds along the Thailand-Myanmar border — questioning prevailing Chinese public opinion that scapegoats Southeast Asian countries.

Features and Analysis

Central and Local Media Join Forces in Thailand

A Bangkok summit celebrating China’s engagement in Southeast Asia reveals Beijing’s growing use of both national and provincial propaganda outlets to shape regional narratives.

Features and Analysis

Telling the Mekong Story

As China pursues water diplomacy with countries along the Lower Mekong, seeking to strike a benevolent tone and downplay environmental and livelihood impacts that have concerned local communities, another big tool in its toolbox is media diplomacy.

Features and Analysis

Framing China in Southeast Asia

A training session for Southeast Asian journalists hosted by the foreign affairs office in the northeastern province of Heilongjiang is a reminder that China’s state agendas are being actively pushed not just from the top, but from the local and regional levels as well.