Transsion Holdings (傳音控股), founded in August 2013 in Shenzhen by George Zhu (竺兆江), is a consumer electronics manufacturer specializing in smartphones and mobile devices for emerging markets. The company is one of Africa’s dominant smartphone manufacturers, earning Zhu the moniker “Africa’s Mobile King” (非洲手機之王). The company went public on Shanghai’s STAR Market (an exchange for sci-tech companies) in September 2019, raising 400 million US dollars. Together, Transsion’s TECNO, Infinix, and Itel mobile brands control 51 percent of Africa’s smartphone market. According to analysts, it has performed strongly by offering localized features such as camera algorithms tailored for darker skin tones as well as support for African languages. The company has expanded beyond Africa into Southeast Asia, Latin America, and South Asia. Chinese state media have celebrated Zhu’s success, with such outlets as the Global Times (环球时报), affiliated with the Party’s official People’s Daily, praising him for his role in China-Africa relations.