The Vision Group, also known as New Vision Printing & Publishing Company Limited, is a multimedia company that opened in Uganda in March 1986, with majority control by the Ugandan government. It publishes the English-language daily New Vision newspaper, alongside local language editions. The company also operates multiple television channels, including Bukedde TV, Urban TV, and TV West, as well as radio stations (XFM and Bukedde FM). The New Vision Group was established under the 1987 Act of Parliament and became a publicly listed company on the Uganda Securities Exchange in November 2004, trading under the symbol NVL. The Ugandan government maintains majority control with a 53.3 percent shareholding. The company has ties to Chinese media through various partnerships, including a media partnership with China Broadcasting International Economic and Technical Cooperation Co., Ltd since 2024 for broadcasting Chinese content, and content-sharing initiatives, including essay competitions such as “My China Story” that encourage participation within prescribed party-state narrative frameworks, essentially harnessing private storytelling for state messaging.