Trung Nguyen Legend Coffee Group (中原傳奇咖啡集團), formally registered as Trung Nguyen Legend Corporation, is a Vietnamese privately held coffee company headquartered in Ho Chi Minh City. According to the company’s own milestones page, it was founded on June 16, 1996, by Dang Le Nguyen Vu in Buon Ma Thuot, Vietnam’s main coffee-producing city. Multiple industry sources identify Le Hoang Diep Thao as co-founder and co-owner of the group, serving as its executive officer from 1998 to the end of 2014, though her role is largely absent from the company’s own official history. A protracted divorce and asset dispute between the two founders was resolved by Vietnam’s Supreme People’s Court in 2021, awarding Vu approximately 59 percent of combined assets and management rights over the group. The company operates coffee retail chains and a World Coffee Museum in Buon Ma Thuot, and opened its first overseas flagship in Shanghai in 2022. The company’s website presents an unusually messianic corporate philosophy — describing its mission as building “unified humanity” through an “enlightened lifestyle” — language that reflects the chairman’s well-documented turn toward spiritual and philosophical preoccupations following extended meditation retreats beginning in 2013, and which should be read with corresponding skepticism.