Grupo Lucrea Signs Cooperation with Zhejiang Provincial Government Science Body

On May 26, 2021, Spain’s Grupo Lucrea (啟創集團), a Madrid-based Chinese-run advertising and media company with close connections with state entities in the PRC, signed a cooperation agreement with the Zhejiang Provincial International Science and Technology Exchange Center (浙江省國際科技交流中心), a provincial government body based in Zhejiang Province, China, via an online video ceremony. The agreement was signed by Grupo Lucrea chairman Wang Peng (王鵬) and the director of the Zhejiang center, Gu Jihong (顧繼紅). The two parties agreed to cooperate under a framework described as “China-Spain Overseas Chinese Talent” (中西僑智), focused on facilitating exchanges of scientific and technological achievements between Spain and Zhejiang Province, cooperation between non-governmental science and technology organizations, and the recruitment of high-level talent. The framing of overseas Chinese communities as a “bridge” for technology and talent flows between Spain and China is consistent with approaches documented in overseas talent recruitment initiatives led by the United Front Work Department.