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Micromedia Communication Italy

Micromedia Communication Italy (意大利微視傳媒) is a Milan-based media and marketing company founded in late 2016 by Jiang Jiakun (江家昆), who serves as its chief executive. Located in the city’s Chinatown district, the company describes itself as a comprehensive international media firm handling brand promotion, overseas film and video production, exhibition events, and online and offline media placement, serving Italian clients seeking access to the Chinese market as well as Chinese businesses seeking exposure in Italy and across Europe. Its English-language website claims partnerships with more than 50 traditional media outlets, 300 online platforms, and 100 magazines across Italy and Europe; a separate Chinese-language description of the company puts the figure at more than 400 European outlets. Jiang has also served as a director of the Italian Chinese Entrepreneurs Association (意大利華人企業協會), an overseas Chinese business group whose leadership described itself in 2022 as operating under the guidance of China’s Consulate General in Milan. The company also operates a Bilibili account under the Micromedia name, which had posted 178 videos as of August 2026, with content spanning practical guidance for Chinese residents in Italy on healthcare, housing, education, childbirth, and telecommunications, business and investment advice for Chinese entrepreneurs, and, during the early phase of the COVID-19 pandemic in 2020, coverage promoting a medical team from Zhejiang province dispatched to assist Italy and an online concert framed around Chinese communities “resuming work and production,” extending the company’s messaging directly to a mainland Chinese audience through a domestic PRC platform rather than only to Italy’s Chinese diaspora. In July 2026, the company signed a cooperation agreement with the Henan International Communication Center, a provincial international communication center under the Henan Daily Press Group, on projects including tourism and cultural content promotion.

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