China Media Group Signs Four Serbian Media Partnerships
China Media Group (中央廣播電視總台) signed four cooperation agreements with Serbian media and cultural institutions on May 8, 2024, during Chinese President Xi Jinping’s state visit to Serbia. CMG Director and Deputy Minister of the Publicity Department Shen Haixiong (慎海雄) signed agreements with Serbia’s Presidential Media Relations Department, Politika newspaper, Radio Television of Serbia, and the Ministry of Culture. The agreements were witnessed by Xi Jinping and Serbian President Aleksandar Vučić. Officials said the agreements would promote “people-to-people exchanges” (人文交流) and contribute to building a “China-Serbia community of shared future in the new era” (新時代中塞命運共同體) through “news exchange, joint programming, and technical cooperation” (新聞信息交換、聯合制播節目、技術交流). The agreements were described as part of Xi’s state visit outcomes, with CMG cited as signing the most cooperation documents among participating institutions. Politika is Serbia’s oldest and most influential daily newspaper, founded in 1904.
