The Propaganda Department of the Chinese Communist Party’s Jiangxi Provincial Committee functions as the central ideological control apparatus for the province, directing all state-run media, including its official mouthpiece, Jiangxi Daily (江西日報). Located in Nanchang’s Red Valley New District (南昌市紅谷灘新區), the department implements directives from both the central and provincial party leadership to maintain “correct” political orientation in all local media. The department controls information flows, manages public opinion, coordinates propaganda campaigns, and oversees cultural production across the province — ensuring all channels consistently amplify party messaging and promote official narratives.