United Group, a Netherlands-based telecommunications conglomerate operating across Southeastern Europe, completed its acquisition of Greek mobile operator Wind Hellas in January 2022. Originally formed in 2007 through mergers in the former Yugoslavia region, United Group has grown into a major alternative telecom provider under majority ownership by British private equity firm BC Partners since March 2019, with founder Dragan Šolak (德拉甘·索拉克) retaining approximately 33% of the company. The company provides integrated telecommunications services including mobile, landline, internet, and pay-TV across eight countries. In Greece, United Group operates under the Nova brand, which combines Nova’s satellite television platform with Wind Hellas’s mobile operations to create what the company describes as the country’s second-largest provider in both fixed and pay-TV services.