
A Growing Syllabus
Five Chinese universities opened international communication schools this year, turning Xi Jinping’s decade-long external propaganda push into a degree program.

The Gansu International Communication Center (甘肅國際傳播中心) is a media organization established on August 29, 2022, directly under the supervision of the Propaganda Office of the Gansu Provincial Committee of the CCP (中共甘肅省委宣傳部) — and sponsored by the Gansu Daily Media Group (甘肅日報報業集團). The ICC is part of a national strategy under Xi Jinping since 2018, accelerating from 2021, to enhance China’s global communication strategy by leveraging local and regional media assets. GICC’s overseas media accounts include the Facebook accounts “Gansu Flavor,” “Gansu Focus” and possibly also “HiGansu,” as well as the X account “Explore Gansu.”
