East West Media Group PLC identifies itself as Bangladesh’s largest media house and operates as a subsidiary of Bashundhara Group LTD, a property and manufacturing conglomerate run by businessman Ahmed Akbar Sobhan. Since its 2009 founding, the media house has built a portfolio including Bangladesh’s two most widely circulated Bangla newspapers — Bangladesh Pratidin and Kaler Kantho — the English-language Daily Sun, and the bilingual portal banglanews24.com. In August 2025, the Daily Sun engaged with China’s official Xinhua News Agency to form a “Global South Media News Network,” publish research reports, and deepen cooperation through platforms including the Global South Media and Think Tank Forum.