CMG Signs Tourism Cooperation Deal with Canada

China Media Group (中央广播电视总台), the state-run media conglomerate directly under the Central Propaganda Department, signed a cooperation agreement with Destination Canada on January 15 during Canadian Prime Minister Mark Carney’s official visit to China. CMG Director Shen Haixiong (慎海雄), who also serves as deputy head of the Central Propaganda Department, and Canadian Ambassador to China Jennifer May signed the memorandum of understanding in Beijing, with Chinese Premier Li Qiang and Prime Minister Carney witnessing the ceremony. The agreement establishes institutional ties for collaboration on program production, project planning, and joint activities to promote what China refers to as “people-to-people diplomacy” (民间外交). Destination Canada is a wholly government-owned agency that markets Canada as a tourism destination. The signing occurred as part of a broader diplomatic reset covering economic, energy, security, and cultural cooperation.