Fairfax Media Signs Deal with China Daily
China Daily (中国日报) and Fairfax Media signed a content distribution agreement in May 2016 to launch “China Watch” in Australia, marking China Daily’s entry into the Australian market. The agreement, announced at a ceremony attended by Liu Qibao (刘奇葆), head of the Chinese Communist Party’s Central Propaganda Department, established monthly publication of an eight-page English-language “China Watch” supplement in Fairfax Media’s Sydney Morning Herald, The Age, and Financial Review newspapers. China Daily editor-in-chief Zhou Shuchun (周树春) described the partnership as extending China Daily’s influence across Oceania through Fairfax’s network of newspapers in Australia and New Zealand. “China Watch,” a multilingual China Daily publication reaching over 50 million readers globally, was already distributed with major newspapers including the Washington Post, Wall Street Journal, The Daily Telegraph, Le Figaro, and others across multiple countries. Announcing the deal, China Daily quoted Tim Dwyer, an associate professor at the Department of Media and Communications at the University of Sydney, as saying: “The inclusion of China Watch publication is a really welcome development in the Australian media landscape. It introduces news diversity to Australian media audiences.” Published by China’s propaganda department (State Council information Office), China Daily is explicitly described in Party documents as a vehicle for “external propaganda” and “telling China’s story well.”
- Event Date:27.05.2016
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