Established in 2009 by editor Einar Th. Thorsteinsson, Icelandic Times (冰岛时代) is a multi-lingual magazine covering tourism, culture, and business that maintains distinct institutional ties to Chinese state media. Since 2014, the magazine has produced a Chinese-language edition printed in China and distributed through thousands of Chinese travel agencies, with editorial content frequently amplifying PRC official narratives including features on the “Belt and Road” initiative and exclusive interviews with Chinese ambassadors. The outlet has collaborated directly with Xinhua News Agency on the publishing of Xinhua content, and on documentary projects. Describing itself as a “prominent magazine” on its Facebook account (though its website appears offline), the publication positions itself in Chinese as “the first Chinese-language periodical published in Iceland” covering “all information about Icelandic culture, history, and tourism.” Thorsteinsson’s personal writings on the website, viewed through archived pages, is largely about tourism and culture in Iceland. On June 13, 2019, the Icelandic Times received a visit from Chinese Ambassador Jin Zhijian “to discuss about future cooperation.” During the meeting, Thorsteinsson reportedly “expressed his satisfaction with the current cooperation with the Chinese Embassy, and expected more cooperation for the future.”