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Activity Category: Media Engagement Activity

Xinhua President Meets Mexican News Agency Head

Cai Mingzhao (蔡名照), President of Xinhua News Agency, met with Alejandro Ramos Esquivel, Director General of Mexico’s state news agency Notimex, in Beijing on September 22, 2015. During the meeting, Cai stated that despite geographical distance, China and Mexico share “long-standing friendship” (源远流长). Emphasizing media as a tool of bilateral exchange, Cai described news media as bearing “an important mission in promoting friendly exchanges between the two countries” (增进两国之间友好交往的重要使命). Cai stated that Xinhua prioritizes reporting on Mexico and Latin America, and expressed desire to strengthen cooperation with Notimex across various fields, building on what he described as “over 30 years of close collaboration” (30多年密切合作). Ramos said Xinhua’s work in new media left a “deep impression” (留下深刻印象) and stated his agency “wishes to further strengthen cooperation” (愿进一步加强合作) in promoting national images and addressing technological challenges.

CMG Signs Deal With Greek Media at Bilateral Dialogue

On October 30, 2023, China Media Group (中央廣播電視總台) hosted a “China-Greece Belt and Road Dialogue” (中國希臘”一帶一路”對話會) in Athens. The event was attended by former Greek President Prokopis Pavlopoulos, who served as president from 2015 to 2020, China Media Group President Shen Haixiong (慎海雄), who has headed the umbrella state media organization since 2018, Greek Tourism Minister Vasilis Kikilias, who served in that role from August 2021 to March 2023, and Chinese Ambassador to Greece Xiao Junzheng (肖軍正). During the event, CMG signed a cooperation memorandum with Greece’s largest financial media outlet, Shipping and Business News (航運與商業報), covering international news reporting and financial content collaboration. CMG also exchanged an agreement with Greek satellite platform NOVA to broadcast CGTN English and Documentary channels in Greece. Greek Culture Minister Lina Mendoni (麗娜·門佐尼) announced plans for a comprehensive cooperation memorandum with CMG covering multiple joint cultural projects.

CMG Signs MOU with Brazilian Culture Ministry

On November 18, 2024, China Media Group (中央廣播電視總台) signed a Memorandum of Understanding with Brazil’s Ministry of Culture in Rio de Janeiro. The agreement was signed by CMG President Shen Haixiong (慎海雄) and Brazilian Culture Minister Margareth Menezes, establishing cooperation in audiovisual production, cultural heritage promotion, and technical exchanges. The signing took place amid what Shen described as a “new golden 50 years” of China-Brazil diplomatic relations under the leadership of Presidents Xi Jinping and Luiz Inácio Lula da Silva. The collaboration will focus on film market development, media co-production, cultural heritage preservation, and tourism promotion to strengthen people-to-people connections between the nations. Menezes, who became Brazil’s first Black woman Culture Minister in 2023, emphasized the partnership’s importance for “Global South” nations pursuing mutual understanding and development.

China and South Africa Hold New Media Roundtable

On November 23, 2018, government officials and media representatives from China and South Africa met in Pretoria for a South Africa-China New Media Roundtable (中國-南非新媒體圓桌會議). Co-hosted by China’s Cyberspace Administration (國家互聯網信息辦公室), an agency under the CCP’s Central Cyberspace Affairs Commission that serves as both a state and party institution, and South Africa’s Information Department, the event gathered delegates from both countries’ government, business, media, and academic sectors. Notable attendees included Gao Xiang (高翔), Deputy Director of China’s Cyberspace Administration who later became president of the Chinese Academy of Social Sciences, and Cedric Frolick, House Chairperson for Committees, Oversight and ICT in South Africa’s National Assembly. Gao Xiang outlined China’s internet governance approach and offered three proposals for media cooperation, while South African Information Department Director-General Mashilo Boloka expressed interest in Chinese network security expertise and stated that “South Africa needs to learn from China’s knowledge and experience in network governance, network regulations, and network technology.” The meeting concluded with a memorandum signing between People’s Daily Online (人民網股份有限公司) and the South Africa-China Cultural and Tourism Investment Trade Promotion Center (南中文化和旅遊投資貿易促進中心).

CMG Signs Cooperation MOU with Thailand TV5

On October 18, 2023, China Media Group (CMG) signed a Memorandum of Understanding with Thailand’s Public Relations Department (民众联络厅) during Thai Prime Minister Srettha Thavisin’s attendance at the third Belt and Road International Cooperation Summit Forum in Beijing. CMG President Shen Haixiong (慎海雄), who serves as vice minister of the Publicity Department of the Chinese Communist Party, and Thai Minister of Prime Minister’s Office Pongphet Chunlayadej (庞珮·春拉晔) formalized the partnership to enhance media collaboration between the two organizations. Thailand’s Public Relations Department, which operates under the supervision of the Prime Minister’s Office and oversees multiple official media outlets including the National Broadcasting Services of Thailand, represents a key governmental communications authority. The agreement establishes mechanisms for regular cooperation, news reporting collaboration, personnel exchanges and training, and media technology sharing to “endow ‘Thailand-China Family’ with new era significance,” according to the announcement, marking an expansion of China’s media cooperation with ASEAN partners under the Belt and Road Initiative (一带一路).

CMG Opens Bureau in Nauru

On January 24, 2024, China Media Group (中央廣播電視總台) inaugurated its 192nd overseas bureau in Nauru, coinciding with the restoration of diplomatic ties between the two countries. The ceremony at the Nauru Presidential Office was attended by Nauru’s Media Minister Shadlog Bernicke (沙德羅德·貝尼克), who reportedly “welcomed” the Chinese media presence. CMG and Nauru’s Media Department (瑙魯媒體部) signed a “cooperation memorandum” that Chinese officials claimed would “promote mutual trust” and “create a new situation for media cooperation.” According to Chinese state media, this marks the “first media cooperation agreement” since China and Nauru resumed diplomatic relations on January 24, following Nauru’s decision to cut ties with Taiwan just days after Taiwan’s presidential election.

China and Nigeria Advance Media Cooperation Agreement

On March 6, 2025, Chinese Ambassador to Nigeria Yu Dunhai (于敦海) met with Nigeria’s Information and National Orientation Minister Mohammed Idris in Abuja. Ambassador Yu stated that during the China-Africa Cooperation Forum (FOCAC) Beijing Summit in 2024, President Xi Jinping and Nigerian President Bola Tinubu jointly announced the elevation of China-Nigeria relations to a comprehensive strategic partnership. Yu emphasized China’s commitment to implementing agreements from the summit, particularly the television, broadcasting, and news media cooperation memorandum signed during the September 2024 meetings. Minister Idris, who serves as publisher of Blueprint newspaper and chairman of WE FM, expressed Nigeria’s commitment to strengthening media cooperation with China and implementing the bilateral agreements signed by both presidents.

China Media Group and Malaysia’s RTM Sign Broadcast Partnership

Malaysia and China signed a memorandum during Chinese Premier Li Qiang’s (李強) three-day official visit to Malaysia in June 2024, establishing cooperation between Radio Television Malaysia (RTM) and China Media Group (中央廣播電視總台). Malaysian Deputy Communications Minister Teo Nie Ching (張念群) announced on Facebook that the memorandum aims to “strengthen, promote and develop” bilateral cooperation in broadcasting, media, and creative industries. She claims the agreement will diversify media resources between the countries and deepen exchanges. Coinciding with the 50th anniversary of Malaysia-China diplomatic relations, the two broadcasters have jointly produced a documentary titled “Our Story” that reportedly showcases bilateral friendship through the narrative of a giant panda’s growth between the two countries. This agreement continues China’s pattern of formalizing media partnerships with state broadcasters in strategically important nations, with China Media Group operating under direct control of the Chinese Communist Party’s Central Propaganda Department.

Chinese State Media Signs Deal with UN Tourism Body

On July 29, 2024, China Media Group (CMG, 中央廣播電視總台) signed a cooperation memorandum with the United Nations Tourism Organization (UNWTO) in Madrid, Spain, focusing on tourism news reporting, brand promotion, and media events. CMG Vice Minister and President Shen Haixiong (慎海雄) and UNWTO Executive Director Zoritsa Urosevic attended the ceremony, with Chinese Ambassador to Spain Yao Jing also present. Shen referenced the Chinese Communist Party’s Third Plenum reforms concluded weeks earlier, claiming “unlimited potential” in media-tourism integration and positioning CMG as a “reliable partner” to UNWTO through its “multilingual advantages.” Urosevic expressed gratitude for CMG’s support, stating the Chinese state broadcaster’s programs have “effectively stimulated economic development” and created a “virtuous cycle” in global tourism recovery. The memorandum outlines resource sharing and collaboration in news production, tourism information dissemination, and program creation between the Chinese state media conglomerate and UN agency.