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Activity Category: Media Engagement Activity

Baoshan Launches China-Myanmar Youth Media Partnership

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On August 5, 2025, in Baoshan, Yunnan Province, local officials launched the “Youth Media Bridge Building, People-to-People Connectivity” (青媒筑桥·民心相通) China-Myanmar Youth New Media Co-creation Plan alongside the city’s “external communication and dialogue platform” (对外传播交流平台) — likely to the equivalent of its international communication center. Young representatives from both countries participated in coffee-making exchanges and cultural activities, with officials claiming the initiative will create bilingual content promoting local coffee, hot springs, and shadow puppetry in Myanmar. According to plans outlined in the related release from the Baoshan city propaganda office, youth representatives will “tell Baoshan’s story well” (讲好保山故事) internationally while fostering “people-to-people connectivity” (民心相通) — standard PRC diplomatic terminology suggesting efforts at state narrative projection within the frame of cultural exchange.

China’s EU Ambassador Runs Article in EuroNews

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On July 23, 2025, Chinese Ambassador to the European Union Cai Run (蔡润) published an op-ed titled “China and the EU: Partners for mutual success” in Euronews, marking the 50th anniversary of China-EU diplomatic relations. Cai claims China-Europe cooperation demonstrates “broad prospects” and cites German automaker investments that he says yield “profits in China reaching up to 30 times those earned in their domestic markets,” while Chinese infrastructure projects like Croatia’s Pelješac Bridge and the Hungary-Serbia railway represent what he describes as “high-quality development.” The ambassador positions green energy collaboration, including battery manufacturer investments by CATL (宁德时代) and Gotion High-Tech (国轩高科), as evidence of “mutual success” and highlights the China-Europe Railway Express “operating over 110,000 trips” with goods “worth more than $450 billion.”

Nanfang Media Group Partners with Five Malaysian Newspapers

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On 31 October 2021, China’s Nanfang Media Group (南方報業傳媒集團) signed strategic cooperation framework agreements with five major Malaysian media outlets. The participating Malaysian outlets included Chinese-language newspapers Kwong Wah Yit Poh (光華日報), Oriental Daily News (東方日報), and United Daily News (聯合日報), along with English-language publications The Sun and Malay Mail. The partnership focuses on promoting the Guangdong-Hong Kong-Macao Greater Bay Area development and China’s Belt and Road Initiative through content exchange, joint interviews, collaborative field investigations, and cross-promotion of tourism and cultural initiatives between Malaysia and Guangdong. The deputy president and deputy editor-in-chief of Nanfang Media Group stated the cooperation would focus on “joint interviews and collaborative reporting” to “tell Greater Bay Area and Guangdong-Malaysia stories better.” The general manager of Kwong Wah Yit Poh—Malaysia’s oldest Chinese-language newspaper, founded by Sun Yat-sen in 1910—expressed confidence in the partnership, noting his publication’s existing relationships with over ten Chinese media organizations and its role as “the earliest Malaysian Chinese daily to cooperate with Chinese media.”

Chinese Ambassador Publishes 70th Anniversary Article in Lithuanian Media

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On October 1, 2019, in Lithuania, Chinese Ambassador Shen Zhifei (申知非) published a signed article titled “Seventy Years of Glory Forge the Dream of Prosperity and Strong Nation” (七十年辉煌铸就富民强国梦) in major Lithuanian media outlets including Lietuvos Rytas. The ambassador penned the article to celebrate the 70th anniversary of the founding of the PRC and promote “mutual benefit and win-win cooperation” (互利共赢). He also touted bilateral trade achievements, and positioned Lithuania as a partner in Xi Jinping’s signature Belt and Road Initiative (一带一路) as well as the China-Central and Eastern European Collaboration framework (中国—中东欧国家合作). Shen described growing Lithuanian participation in China’s import expo and cultural exchanges as evidence of deepening “friendship” (友谊), arguing both nations shared common aspirations as “dream chasers in the new era.” The article employed standard PRC diplomatic terminology about building a “community with shared future for mankind.”

China Funds Tanzania’s Excellence in Journalism Awards

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On May 12, 2018, in Dar es Salaam, Tanzania, the Media Council of Tanzania and Embassy of China co-sponsored the ninth Excellence in Journalism Awards Tanzania ceremony at Golden Tulip Hotel, with guest of honor Professor Issa Shivji and organizing committee chairman Kajubi Mukajanga attending alongside partners including Tanzania Revenue Authority, World Wildlife Fund, Tanzania Breweries Limited, and HakiElimu among others. The Media Council of Tanzania’s annual report lists the Embassy of China as the lead partner among sponsors who “made EJAT 2017 possible,” indicating direct Chinese funding of the journalism awards program.

Belarus-Gansu Media Platform Launch Builds on ICC Office Formation

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On May 20-25, 2025, in Gansu Province (甘肅省), Andrei Krivosheyev, chairman of the Belarusian Union of Journalists (白俄羅斯記者聯盟) and chairman of the Board of Directors of Minsk News Agency (明斯克新聞社), led a Belarusian media delegation visiting to examine Gansu’s economic and social development and inspect projects in culture, new energy, environmental protection, international logistics, and water-saving agriculture. Building on cooperation established in 2023 when the province’s Gansu International Communication Center (甘肅省國際傳播中心), or GICC, opened an office in the Belarus Journalists Union, the delegation met with Gansu Daily (甘肅日報) newspaper representatives and launched a new media platform for “information exchange,” with attendees including China’s Ministry of Foreign Affairs (中華人民共和國外交部) representatives, local government officials, and All-China Journalists Association (中華全國新聞工作者協會) Vice President Li Xiaojun (李曉軍). The organizations claimed the visit would “comprehensively promote and report on new achievements of Chinese-style modernization practice in Gansu” and explore cooperation to jointly tell “Silk Road stories” and “China-Belarus friendship stories” (中白友好故事) within “all-weather and all-round Belarus-China strategic partnership” frameworks. 

SCO Media Summit Establishes Cooperation Framework

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On July 23-27, 2024, in Zhengzhou, China, the Shanghai Cooperation Organization (上海合作组织) hosted a media and think tank summit featuring Dmitry Zhuk, director of Belarus’s “Belarus Today” publishing house, alongside Chinese officials and regional media representatives. The summit produced the “Zhengzhou Consensus” (郑州共识), with participants claiming the gathering would “explore optimal solutions to external challenges” and establish “more effective international information cooperation paradigms” (更加有效的国际信息合作新范式). Zhuk praised the summit’s “fruitful results” and emphasized combating disinformation while promoting “mutual respect principles” and “civilizational diversity” (文明多样性). The initiative positions itself as implementing “Shanghai Spirit” (上海精神) values in media cooperation, though the emphasis on geopolitics and strategic information coordination suggests soft power objectives rather than independent media and think tank collaboration.

Chinese Ambassador Marks China-EU Anniversary in Czech Media

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On July 21, 2025, Chinese Ambassador to the Czech Republic Feng Biao (冯飚) published an op-ed in Czech publication Parlamentní Listy (议会报) titled “Fifty Years of China-Europe Diplomatic Relations: Fruitful Results, Bright Prospects,” commemorating the 50th anniversary of China-EU diplomatic relations. The ambassador promoted expanding bilateral trade relationships, claiming annual trade volumes grew “from 2.4 billion dollars to over 780 billion dollars” and positioning mutual investment stock at “nearly 260 billion dollars.” Feng defended China’s market access policies and dismissed concerns about trade imbalances, stating “the surplus is on China’s side, the profits are on Europe’s side.” The article employed standard PRC diplomatic terminology about “comprehensive strategic partnership” (全面战略伙伴关系) and called for “dialogue and cooperation” (对话合作) while promoting the upcoming 25th China-EU Leaders’ Meeting in Beijing.

Chinese Ambassador Promotes Economy in Czech Media

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On December 20, 2023, Chinese Ambassador to the Czech Republic Feng Biao (冯飚) conducted a written interview with Czech media outlet Naše Pravda (我们的真相), addressing China’s economic development achievements and foreign policy positions. The ambassador touted China’s claimed “5.2 percent GDP growth during the first three quarters” of 2023 as evidence of long-term growth momentum. Feng described China as “standing on the correct side of history” and promoted China-Czech cooperation opportunities, calling for expanded trade and tourism collaboration while criticizing “some Czech politicians” for engaging with Taiwan. The interview employed standard PRC diplomatic terminology about “mutual benefit and win-win cooperation” (互利共赢) and “constructing a community with shared future for mankind” (构建人类命运共同体).