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Activity Category: Media Engagement Activity

China’s Ambassador Touts CCP Success in Portuguese Media

On June 18, 2021, the Chinese Ambassador to Portugal, Zhao Bentang (趙本堂), published a signed article in the Portuguese newspaper Jornal de Notícias titled “Why has the Communist Party of China been able to gain power and maintain long-term governance in China?” (中國共產黨為什麼能夠在中國取得政權並長期執政?). The article presented the official Chinese Communist Party narrative on its hundred-year history, arguing that the CCP’s success in recent decades stems from adapting Marxism to Chinese conditions, prioritizing people’s interests over special interest groups, embracing reform and openness, learning from global civilizations, and demonstrating international responsibility through peaceful development and multilateral cooperation.​​​​​​​​​​​​​​​​ In an oft-used CCP argument against concerns stemming from China’s global engagement, Zhao said that China does not “import” foreign models and does not “export” (輸出) the China Model. 

Chinese Ambassador to Portugal Meets with Diário de Notícias

On February 6, 2024, Chinese Ambassador to Portugal Zhao Bentang (趙本堂) met with representatives from Diário de Notícias, a Portuguese newspaper founded in 1864. The meeting, reported only by the Chinese Embassy, featured Zhao promoting China’s foreign policy framework and proposing expanded media cooperation. The newspaper’s representatives pledged to present “a real, multi-dimensional, and comprehensive China” to Portuguese readers — language that closely echoes Chinese state media narratives about countering alleged Western media bias. 

RTP and Zhejiang ICC Sign Agreement

On October 11, 2024, representatives from the Zhejiang International Communication Center (ZICC) and Portugal’s public broadcaster Rádio e Televisão de Portugal (RTP) signed a memorandum of understanding to broadcast the Chinese television drama “Just in Time” (時光正好), which follows three women navigating challenges in their personal and professional lives. Established in May 2024 under the guidance of the Zhejiang Provincial Propaganda Office, ZICC has described itself as a “provincial-level ‘central kitchen’ for international communication,” meaning it produces multimedia content intended to serve Xi Jinping’s external propaganda policy of “telling China’s story well.” The ICC is part of a nationwide strategy pushed by the central leadership since 2019, and accelerating since 2022, to enhance the country’s external propaganda and “discourse power” by leveraging the resources of provincial, city and even county-level media and propaganda offices. 

Chinese Ambassador Criticizes EU Sanctions in Portuguese Press

On April 26, 2021, the Chinese Ambassador to Portugal published a signed article in the Portuguese newspaper Diário de Notícias titled “Jointly Safeguard the Healthy Development of China-EU Relations” (共同維護中歐關係健康發展). In the article, the ambassador expressed “regret” over the EU sanctions targeting Chinese officials over human rights abuses in Xinjiang, saying that China only imposed counter-sanctions as a retaliatory measure, labeling the EU actions as interference in China’s internal affairs. The ambassador also discussed Portugal’s role as the EU’s rotating presidency holder in the first half of 2021 and expressed hope that Portugal would promote “objective” views of China among EU member states. The article followed the levying of joint sanctions in March 2021 by the European Union, the US, Canada and the UK against senior Chinese officials over abuses targeting the Uyghur minority in Xinjiang, which prompted Beijing to retaliate by blacklisting numerous EU lawmakers and scholars. 

Chinese Ambassador Praises CCP Meeting in Portuguese Media

On July 31, 2024, the Chinese Ambassador to Portugal published an op-ed in Portuguese outlets, including the weekly newspaper Diário de Notícias, regional radio station Iris FM, and the Portuguese Journalists Association website, talking about and promoting the Third Plenary Session of the 20th Central Committee of the Communist Party of China, a policy-setting meeting held in July 2024. The ambassador characterized the reforms introduced at the meeting as creating a “clearer blueprint” and called for deeper integration China-Portugal cooperation. He highlighted the “strong resilience, vitality, and potential” of China-Portugal relations and argued that the reforms would “inject more vitality” into bilateral cooperation.

Chinese Ambassador Writes Xinjiang Article in Portuguese Media

On April 12, 2021, the Chinese Ambassador to Portugal published a signed article in the Portuguese newspaper Diário de Notícias titled “The Truth about Human Rights Issues in Xinjiang” (關於新疆人權問題的真相). The article reframed the Xinjiang issue as a security matter rather than a human rights concern, characterizing it as one of “anti-violence, counter-terrorism, and anti-separatism” (反暴力、反恐怖主義和反分裂問題), according to the Chinese embassy. The article also claimed that ethnic minority cultures in Xinjiang had been “well preserved” and highlighted economic growth over the previous 60 years. The piece responded to longstanding accusations by Western governments and human rights organizations regarding mass detention, forced labor, and cultural suppression in Xinjiang. The Uyghur Forced Labor Prevention Act, which passed the U.S. Senate in July 2021 and was signed into law in December 2021, prohibited imports of goods from Xinjiang unless importers could prove they were not made with forced labor.

Chinese Ambassador to Portugal Pens Article for Diario de Noticias

On September 11, 2024, China’s ambassador to Portugal published an article in Diário de Notícias, a Portuguese daily newspaper, discussing the Forum on China-Africa Cooperation (FOCAC) Beijing Summit held September 4-6, 2024. FOCAC is a China-led platform for cooperation with African countries, established in 2000. The ambassador characterized the summit as China’s largest recent diplomatic event, with leaders from over 50 African countries attending. He outlined a three-year cooperation framework and called for China-Portugal-Africa trilateral cooperation to “support Africa in achieving modernization through its own path” (支持非洲以自身道路实现现代化). The ambassador’s framing emphasized China’s role as a partner in African development, echoing Beijing’s broader narrative of South-South cooperation. He also pitched for trilateral cooperation targeted Portugal’s existing relationships with six Portuguese-speaking African nations: Angola, Mozambique, Cape Verde, Guinea-Bissau, São Tomé and Príncipe, and Equatorial Guinea.

CGTN Airs “China’s Agenda” Programme Across Europe

In March 2024, the state-run Chinese international broadcaster CGTN organized a series of dialogues across Europe during China’s annual “Two Sessions” (兩會) parliamentary meetings, branded in English as “China’s Agenda” and in Chinese as “Spring in China” (春天裏的中國). The program focused on “Chinese-style modernization” and “New Quality Productive Forces” (新質生產力) — both political terminologies promoted by the Chinese leadership that emphasize innovation-driven economic growth. Hosted by CGTN Europe journalist Juliet Mann, the program aired on March 9, featuring political and business figures from the United States, Germany, Italy, the Netherlands, Albania, Chile, New Zealand, and Sri Lanka. Participants included Bert Hofman, former China country director of the World Bank; Marsela Musabelliu, executive director of the Albanian Institute for Globalization Studies; and Mercedes-Benz CEO Ola Källenius, who discussed China as a key market for the automaker. CGTN claimed the content reached 150 million people across 176 Western media platforms. Juliet Mann is represented as an anchor-for-hire by Knight Ayton Management

Xi Publishes Article in Portuguese Newspaper Ahead of 2018 State Visit

On December 3, 2018, Chinese President Xi Jinping published a signed article in Portugal’s weekly newspaper Diário de Notícias titled “Friendship that Transcends Time and Space, Partners for the Future” (跨越時空的友誼 面向未來的夥伴) ahead of his state visit. The article quoted the 16th century Portuguese poet Luís de Camões on Portugal’s geographic position and referenced historical cultural exchanges, including the Portuguese adoption of Chinese silk-making techniques. through Belt and Road initiatives, positioning Portugal as a “key hub” that connects the land and maritime Silk Roads. The 21st Century Maritime Silk Road is a key component of China’s Belt and Road Initiative, a major development plan that aims to connect China with the rest of the world. During the visit, Xi and the then-President Marcelo Rebelo de Sousa signed a Belt and Road Memorandum of Understanding, making Portugal the first Western European nation to formally join the initiative.