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Activity Category: Media Engagement Activity

China Media Group Signs Four Serbian Media Partnerships

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China Media Group (中央廣播電視總台) signed four cooperation agreements with Serbian media and cultural institutions on May 8, 2024, during Chinese President Xi Jinping’s state visit to Serbia. CMG Director and Deputy Minister of the Publicity Department Shen Haixiong (慎海雄) signed agreements with Serbia’s Presidential Media Relations Department, Politika newspaper, Radio Television of Serbia, and the Ministry of Culture. The agreements were witnessed by Xi Jinping and Serbian President Aleksandar Vučić. Officials said the agreements would promote “people-to-people exchanges” (人文交流) and contribute to building a “China-Serbia community of shared future in the new era” (新時代中塞命運共同體) through “news exchange, joint programming, and technical cooperation” (新聞信息交換、聯合制播節目、技術交流). The agreements were described as part of Xi’s state visit outcomes, with CMG cited as signing the most cooperation documents among participating institutions. Politika is Serbia’s oldest and most influential daily newspaper, founded in 1904.

CMG Inks Media and Tourism Deals in Hungary

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On May 10, 2024, China Media Group (中央廣播電視總台) signed agreements with two Hungarian institutions during President Xi Jinping’s (習近平) state visit to Hungary. The agreements were signed by Shen Haixiong (慎海雄), deputy head of the Publicity Department of the Chinese Communist Party and director of China Media Group, with the Hungarian Media Services Support and Asset Management Fund and the Hungarian Tourism Agency. Xi and Hungarian Prime Minister Viktor Orbán (維克多·奧班) “witnessed” the signing ceremony, and the agreements were “included in” the list of outcome documents from Xi’s state visit from May 8-10. The memorandums aim to strengthen cultural exchanges through news information exchange, joint program production, and media technology exchange. The Hungarian Media Fund oversees state-owned media outlets, including Hungarian National Television and Radio, while the Tourism Agency, led by CEO Könnyid László (柯尼德·拉斯洛), manages Hungary’s tourism promotion efforts.

Malaysia and China Sign MOU on Content Production and Sharing

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China’s National Radio and Television Administration (国家广播电视总局) and Malaysia’s Ministry of Communications signed a bilateral memorandum of understanding on September 26, 2024. The agreement aimed to “deepen practical cooperation” in areas including content creation, program exchange, and technological development while addressing challenges and opportunities brought by new technologies to traditional broadcasting. Meeting in Beijing during the 50th anniversary year of China-Malaysia diplomatic relations, China’s broadcasting chief Cao Shumin (曹淑敏) met with Malaysian Communications Minister Fahmi Fadzil. The memorandum comes as both sides highlighted recent successes in “joint production and industry cooperation” (联合制作, 产业合作), with Malaysia noting that broadcasting has played a “positive role in enhancing mutual understanding” between the two nations.