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Activity Type: Media Cooperation Agreement

China-Poland Journalists Partnership Announced in Warsaw

On June 26, 2023, in Warsaw, Poland, Tian Yuhong (田玉红), the head of the All-China Journalists Association (中国记协) and Polish Media Association Chairman Trazik signed a memorandum establishing the “China-Poland Journalists’ Home” (中波记者之家), with Chinese Ambassador Sun Linjiang (孙霖江) and other officials attending. The organizations claim the partnership will “provide better services” for journalists and “enhance news exchange cooperation levels,” with Trazik describing it as a “common homeland” for “mutual exchange” and “transmitting peaceful voices.” The initiative positions itself as a “new platform” for strengthening media ties within China’s broader Central and Eastern European cooperation framework, with Chinese officials saying it will promote “civilizational exchange” (文明交流互鉴) and “people-to-people connectivity” (民心相通) — both standard PRC diplomatic terminology suggesting soft power objectives rather than independent journalism collaboration.

Xinhua Signs Deal with SPH Media Trust

On July 8, 2025, Xinhua President Fu Hua (傅華) met with Singapore Press Holdings Media’s (SPH Media) CEO Chan Yeng Ying Jie (陳延吉) in Beijing, where both leaders committed to “jointly telling stories of their countries’ development and people-to-people friendship” while enhancing cooperation in news reporting, artificial intelligence, and other technological fields. This meeting was the centerpiece of a four-day delegation visit (July 7-10) led by Chan Yeng Kit, which included meetings with China’s major media organizations, including China Media Group (中央廣播電視總台), People’s Daily (人民日報), and Tsinghua University’s journalism school, to discuss shared challenges like disinformation and digital transformation.

CMG and RAI Sign Three-Year Collaboration Deal

Italy’s state broadcaster RAI and the China Media Group signed a three-year memorandum of understanding on March 22, 2019, during Chinese President Xi Jinping’s visit to Rome, establishing a framework for cultural and media cooperation between the two nations. The agreement, finalized at RAI’s headquarters on Viale Mazzini, brings together the Italian public broadcaster and China’s state media conglomerate to facilitate exchanges in radio, television, cinema and training programs, with RAI CEO Fabrizio Salini emphasizing the accord’s role in promoting cultural values between Italy and China. CMG Director General Shen Haixiong (慎海雄) described both countries as “cultural superpowers,” according to a readout from the Italian broadcaster, while RAI President Marcello Foa highlighted the broadcaster’s mission to open Italy to the world through cultural exchange, building on previous collaborations that included Chinese coverage of the Sanremo Festival.

Xinhua Deepens Coooperation with Kyodo News

On February 17, 2025, Fu Hua (傅華), the president of China’s official Xinhua News Agency, met with his counterpart at the non-profit cooperative news agency Kyodo News, Mizutani Toru, in Tokyo, both organizations agreeing to “deepen exchange and cooperation.” Fu Hua stated that as “important media institutions of both countries,” Xinhua and Kyodo serve as “witnesses and participants in the development of bilateral relations.” This was a typical portrayal of media partnerships not as professional media activities by rather diplomatic events. The partners committed to “consolidating existing cooperative results,” expanding collaboration in new media and technology applications, and working together under the World Media Summit (WMS) framework — referring to an ostensible global media grouping entirely controlled by Xinhua — to “promote mutual understanding between Chinese and Japanese people” and “enhance mutual trust” to help bilateral relations “move forward steadily and sustainably.”

South Korea’s JoongAng Ilbo Signs MOU with Wuxi Daily

The JoongAng Ilbo (중앙일보) of South Korea and Wuxi Daily (无锡日报), the official publication of the CCP Committee in Wuxi, Jiangsu province, signed a strategic cooperation memorandum on April 23, 2024, during a Wuxi economic and cultural delegation visit to Korea. The partnership leverages both media platforms to promote bilateral economic, cultural, and tourism resources between the two regions. JoongAng Group, Korea’s comprehensive content media conglomerate, operates extensive global news networks and maintains relationships with state-level Chinese media including Xinhua News Agency and China Daily. The collaboration established regular communication mechanisms for joint interviews and friendship-building activities, capitalizing on Wuxi’s substantial Korean business presence — nearly 800 Korean enterprises and Korea representing Wuxi’s largest source of sister-city relationships — to enhance mutual understanding and expand Wuxi’s profile in Korean markets.

China and Vietnam Sign MoU on Media Cooperation

On April 14, 2025, Nanning Media Center (南宁市融媒体中心) and Hanoi Radio and Television (越南河内广播电视台) signed a memorandum of understanding during the “Audiovisual China in Vietnam” (视听中国·走进越南) event. It establishes cooperation in five key areas: mutual translation and broadcasting of programs (视听节目互译互播), joint production of content (视听栏目合拍共建), cultural exchange activities (文化交流活动合作), talent visits between organizations (人才交流互访), and other practical collaborations in the audiovisual field. This agreement furthers China-Vietnam media relations during the 75th anniversary of diplomatic relations and the “China-Vietnam Year of Humanistic Exchange” (中越人文交流年).”

Chinese State Media Signs Deal with UN Tourism Body

On July 29, 2024, China Media Group (CMG, 中央廣播電視總台) signed a cooperation memorandum with the United Nations Tourism Organization (UNWTO) in Madrid, Spain, focusing on tourism news reporting, brand promotion, and media events. CMG Vice Minister and President Shen Haixiong (慎海雄) and UNWTO Executive Director Zoritsa Urosevic attended the ceremony, with Chinese Ambassador to Spain Yao Jing also present. Shen referenced the Chinese Communist Party’s Third Plenum reforms concluded weeks earlier, claiming “unlimited potential” in media-tourism integration and positioning CMG as a “reliable partner” to UNWTO through its “multilingual advantages.” Urosevic expressed gratitude for CMG’s support, stating the Chinese state broadcaster’s programs have “effectively stimulated economic development” and created a “virtuous cycle” in global tourism recovery. The memorandum outlines resource sharing and collaboration in news production, tourism information dissemination, and program creation between the Chinese state media conglomerate and UN agency.

CMG Signs MOU with Brazilian Culture Ministry

On November 18, 2024, China Media Group (中央廣播電視總台) signed a Memorandum of Understanding with Brazil’s Ministry of Culture in Rio de Janeiro. The agreement was signed by CMG President Shen Haixiong (慎海雄) and Brazilian Culture Minister Margareth Menezes, establishing cooperation in audiovisual production, cultural heritage promotion, and technical exchanges. The signing took place amid what Shen described as a “new golden 50 years” of China-Brazil diplomatic relations under the leadership of Presidents Xi Jinping and Luiz Inácio Lula da Silva. The collaboration will focus on film market development, media co-production, cultural heritage preservation, and tourism promotion to strengthen people-to-people connections between the nations. Menezes, who became Brazil’s first Black woman Culture Minister in 2023, emphasized the partnership’s importance for “Global South” nations pursuing mutual understanding and development.

CMG Signs Deal With Greek Media at Bilateral Dialogue

On October 30, 2023, China Media Group (中央廣播電視總台) hosted a “China-Greece Belt and Road Dialogue” (中國希臘”一帶一路”對話會) in Athens. The event was attended by former Greek President Prokopis Pavlopoulos, who served as president from 2015 to 2020, China Media Group President Shen Haixiong (慎海雄), who has headed the umbrella state media organization since 2018, Greek Tourism Minister Vasilis Kikilias, who served in that role from August 2021 to March 2023, and Chinese Ambassador to Greece Xiao Junzheng (肖軍正). During the event, CMG signed a cooperation memorandum with Greece’s largest financial media outlet, Shipping and Business News (航運與商業報), covering international news reporting and financial content collaboration. CMG also exchanged an agreement with the Greek satellite platform NOVA to broadcast CGTN English and Documentary channels in Greece. Greek Culture Minister Lina Mendoni (麗娜·門佐尼) announced plans for a comprehensive cooperation memorandum with CMG covering multiple joint cultural projects.