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Activity Type: Media Cooperation Agreement

China Media Group Signs Cooperation With AFP

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On October 25, 2023, China Media Group (中央廣播電視總台) and Agence France-Presse (AFP) signed a cooperation agreement in Paris. The agreement aimed to “strengthen cooperation in new media, artificial intelligence and other aspects” by leveraging the 2024 Paris Olympics broadcast. Shen Haixiong (慎海雄), CMG’s President, said that this cooperation was among CMG’s priorities in 2023. During Shen’s trip to Europe, he also signed Olympic broadcasting agreements with the Paris 2024 Organizing Committee on October 23 and with the International Olympic Committee in Lausanne, Switzerland, on October 27.

Guangxi Radio and Television Does Deal with RTHK

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On September 18, 2025, the state-run Guangxi Radio and Television (廣西廣播電視台) and Hong Kong public broadcaster Radio Television Hong Kong (香港電台) signed a strategic memorandum of understanding regarding “program resources and talent exchange.” Held at the Nanning International Convention and Exhibition Center (南寧國際會展中心) during the 22nd China-ASEAN Expo (中國—東盟博覽會), the deal aimed to “tell China’s story well” to ASEAN nations, according to state media reports. This move directly echoed official external propaganda policies of the Chinese Communist Party leadership. The signing was witnessed by the National Radio and Television Administration (國家廣播電視總局), an agency under the Central Propaganda Department. This partnership sought to bolster media synergy between Guangxi and the Greater Bay Area, leveraging regional advantages to enhance cross-border cooperation and drive high-quality media development across the Southeast Asian region.

China Media Group and Class Editori Sign MoU

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On 26 June 2019, China Media Group president Shen Haixiong (慎海雄) and Class Editori CEO Paolo Panerai signed a new memorandum of understanding in Beijing. According to Cinitalia, the agreement covered cooperation in TV program co-production, 5G technology, and joint China-Italy media reporting. Both parties reportedly planned to collaborate on coverage of the 2022 Beijing and 2026 Milan Winter Olympics. The state-controlled China Media Group (中央廣播電視總台), which incorporates CCTV and numerous radio stations, would work with Class Editori’s multimedia platforms to promote content, including a 100-episode documentary “Da Chang’an a Roma.” Panerai expressed eagerness to introduce “the real, three-dimensional and objective China” to Italian audiences.

China Media Group Signs Cooperation MOU with Radiodiffusion Télévision Sénégalaise

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On September 4, 2024, Shen Haixiong (慎海雄), deputy head of the Central Propaganda Department and director of China Media Group (中央廣播電視總台), or CMG, signed a memorandum of understanding with Alioune Sall, Senegal’s minister of communication, telecommunications, and digital economy, in Beijing. The signing covered cooperation in news exchange, joint program production, personnel training, and technology innovation. The agreement was witnessed by Chinese President Xi Jinping and Senegalese President Bassirou Diomaye Faye, who was in Beijing for a state visit coinciding with the 9th Summit of the Forum on China-Africa Cooperation (中非合作論壇), or FOCAC, held September 4–6, 2024. The CMG report framed the agreement as contributing to “advancing bilateral relations to a new level.” Radiodiffusion Télévision Sénégalaise (塞內加爾國家電視台), or RTS, operates five television channels and multiple radio frequencies, broadcasting in French, Wolof, and other languages. The 2024 MOU built on an earlier agreement signed in July 2018, under which RTS agreed to air a dedicated “China Theater” (中國劇場) programming block featuring Chinese dramas, documentaries, films, and animation dubbed into French.

Nordic Chinese Times Signs Deal with People’s Daily

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In October 2016, the People’s Daily Overseas Edition (人民日報海外版) signed a cooperation agreement with the Nordic Chinese Times (北歐時報) in Beijing. People’s Daily Editorial Board Member and Overseas Edition Editor-in-Chief Wang Shucheng (王樹成) met with Nordic Chinese Times President He Ru (何儒) to reach what they called a “consensus on in-depth cooperation” (深入合作達成共識). Under the agreement, the Nordic Chinese Times would publish four pages of authorized People’s Daily content in each issue, with distribution centered in Stockholm and reaching across five Nordic countries. The Nordic Chinese Times, founded eight years earlier by the Nordic Chinese Chamber of Commerce (北歐中國商會), claimed it would “tell China’s story well” and “spread China’s voice” (講好中國故事，傳播好中國聲音). Despite positioning itself as a “neutral media” (中立媒體), analysis by the China Media Project found that by 2024, the paper’s “China News” section was sourcing 100 percent of its content from Haiwainet (海外網), the People’s Daily‘s overseas platform.

CMG Hosts 2020 European Media Cooperation Forum

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On December 10, 2020, China Media Group (中國媒體集團) hosted the 2020 European Media Partners Cooperation Online Forum, which the state-run China Global Television Network (CGTN) called a “Mutual Trust Dialogue for Win-Win Cooperation.” Representatives from several European countries were reportedly in attendance. The CMG president Shen Haixiong (慎海雄), also a deputy head of the Central Propaganda Department, used the forum to advocate for deeper media cooperation on pandemic coverage. The event featured the launch of China Business Video, a collaboration between the state-run CCTV+ and Reuters (archived) that “provides Reuters’ customers with financial news content from China,” according to a CCTV+ readout. CCTV+ also reportedly signed a memorandum with the European News Exchange (ENEX) to establish the European Media Partners initiative and launch BizToday, a program on the CCTV+ platform described in state media coverage as a joint Chinese-European news program. The forum exemplifies CMG’s strategy of cultivating media partnerships to expand its international influence.

CMG and RAI Sign Three-Year Collaboration Deal

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Italy’s state broadcaster RAI and the China Media Group signed a three-year memorandum of understanding on March 22, 2019, during Chinese President Xi Jinping’s visit to Rome, establishing a framework for cultural and media cooperation between the two nations. The agreement, finalized at RAI’s headquarters on Viale Mazzini, brings together the Italian public broadcaster and China’s state media conglomerate to facilitate exchanges in radio, television, cinema and training programs, with RAI CEO Fabrizio Salini emphasizing the accord’s role in promoting cultural values between Italy and China. CMG Director General Shen Haixiong (慎海雄) described both countries as “cultural superpowers,” according to a readout from the Italian broadcaster, while RAI President Marcello Foa highlighted the broadcaster’s mission to open Italy to the world through cultural exchange, building on previous collaborations that included Chinese coverage of the Sanremo Festival.

China Media Group Signs Strategic Cooperation Agreement with Macau SAR

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On September 28, 2025, in Macau, China Media Group (CMG) and the Macau Special Administrative Region signed a framework agreement to “deepen strategic cooperation” in news reporting, talent exchange, international communication and sports events, with Macao SAR Chief Executive Sam Hou Fai (贺一诚) and CMG President Shen Haixiong (慎海雄) attending the ceremony. Officials at the signing ceremony said the partnership would help Macao “enhance its international communication capabilities” (提升国际传播能力) and build the region into an “exchange and cooperation base with Chinese culture as the mainstream.” Zheng Xincong (郑新聪), the head of the PRC government’s Liaison Office in Macau, described the agreement as establishing “an important platform” for “telling Macao’s stories to the world” and providing “new impetus” for CMG to become a “world-class, new-type mainstream media group” — the term “mainstream” in this context meaning that it aligns with the goals of the Chinese Communist Party.

China and Maldives State Media Sign Cooperation Agreement

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China Media Group (中央廣播電視總臺) and Maldives Public Service Media signed a cooperation memorandum in Beijing on January 10, 2024, during Maldivian President Mohamed Muizzu’s state visit to China. The signing by Shen Haixiong (慎海雄), president of China Media Group and deputy minister of the Publicity Department of the Chinese Communist Party Central Committee, and Ibrahim Khaleel, Maldivian Minister at the President’s Office for Strategic Communications, was witnessed by Chinese President Xi Jinping and President Muizzu. The agreement aims to establish “regular cooperation mechanisms” for content exchange, industry collaboration, personnel exchanges, and technological innovation. State media claimed this would “contribute to media strength to promoting comprehensive strategic partnership relations” between the countries. Maldives Public Service Media, established in 2015, is the country’s official media organization with four TV channels, three radio frequencies, and multiple digital platforms. This agreement followed the upgrading of China-Maldives relations to a “comprehensive strategic cooperative partnership” during the same visit, with 20 cooperation documents signed across various sectors.