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Activity Type: Media Cooperation Agreement

CMG Signs MOU with Brazilian Culture Ministry

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On November 18, 2024, China Media Group (中央廣播電視總台) signed a Memorandum of Understanding with Brazil’s Ministry of Culture in Rio de Janeiro. The agreement was signed by CMG President Shen Haixiong (慎海雄) and Brazilian Culture Minister Margareth Menezes, establishing cooperation in audiovisual production, cultural heritage promotion, and technical exchanges. The signing took place amid what Shen described as a “new golden 50 years” of China-Brazil diplomatic relations under the leadership of Presidents Xi Jinping and Luiz Inácio Lula da Silva. The collaboration will focus on film market development, media co-production, cultural heritage preservation, and tourism promotion to strengthen people-to-people connections between the nations. Menezes, who became Brazil’s first Black woman Culture Minister in 2023, emphasized the partnership’s importance for “Global South” nations pursuing mutual understanding and development.

CMG Signs Deal With Greek Media at Bilateral Dialogue

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On October 30, 2023, China Media Group (中央廣播電視總台) hosted a “China-Greece Belt and Road Dialogue” (中國希臘”一帶一路”對話會) in Athens. The event was attended by former Greek President Prokopis Pavlopoulos, who served as president from 2015 to 2020, China Media Group President Shen Haixiong (慎海雄), who has headed the umbrella state media organization since 2018, Greek Tourism Minister Vasilis Kikilias, who served in that role from August 2021 to March 2023, and Chinese Ambassador to Greece Xiao Junzheng (肖軍正). During the event, CMG signed a cooperation memorandum with Greece’s largest financial media outlet, Shipping and Business News (航運與商業報), covering international news reporting and financial content collaboration. CMG also exchanged an agreement with the Greek satellite platform NOVA to broadcast CGTN English and Documentary channels in Greece. Greek Culture Minister Lina Mendoni (麗娜·門佐尼) announced plans for a comprehensive cooperation memorandum with CMG covering multiple joint cultural projects.

Kenya’s Star Signs Insert Deal with China Daily

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Kenya’s Star newspaper signed a content-sharing agreement with China Daily Africa on July 16, 2025, at the Star’s Westlands headquarters in Nairobi. Radio Africa Group CEO Martin Khafafa and China Daily Africa Director Wang Xiaodong (王晓东) officiated the deal, which will see “China Watch” inserts published weekly in the Star, leveraging its “100,000-copy circulation.” Khafafa welcomed the partnership as showcasing China’s “contributions to Kenya’s economic growth,” while China Daily’s Kennedy Mureithi said the goal was to “break down Western bias” and expand influence across 15 African countries through local partnerships countering “misperceptions” about China’s continental role. This language closely mirrors Chinese state talking points, including Xi Jinping’s notion of “telling China’s story well.” Mureithi was quoted by China Daily as saying: “We believe that by telling our story in our own voice, more Africans will come to appreciate the values, innovations, and opportunities that China offers.” Xi’s notion of “China’s story,” however, does not suggest individual stories but refers to the “discourse power” (話語權) and voice of the Chinese Party-state, which is perpetuated also through restraints on discourse.

Changsha Propaganda Office Runs Joint Event with African Media

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On July 15, 2025, the China-Africa International Communication Alliance (Changsha), a grouping directed by the Propaganda Office of the Changsha Municipal Committee of the Chinese Communist Party (長沙市委宣傳部) and hosted by Changsha Media Group (長沙市廣播電視集團), launched its “Harmonious Voices Action” (融聲行動), what it characterized as a “network reaching Africa.” According to a readout on the program by local state media in Changsha, Changsha Broadcasting established “deep cooperation” with six African media organizations and also set up the “Changsha Media Group Africa International Media Cooperation Base” (長沙廣電非洲國際媒體合作基地). They include Sierra Leone’s Tourism Channel (旅遊頻道), Ghana’s Norbea Media Group/ABC TV, Ethiopia’s Fana Media (芳納廣播公司), Nigeria’s News Investigators, the Botswana-based Oriental Post (非洲華僑週報), and the Senegal International Media Station. More than 20 institutions, including the Community of Shared Destiny Research Center of the Communication University of China (中國傳媒大學人類命運共同體研究院), separately joined the broader alliance, which officials said would help “China-Africa friendship stories shine more brightly through cultural exchange” and enable African media to serve as “companions, discoverers and narrators of China’s story” (同行者、發現者與講述者).

Xinhua and Jiji Press Sign MoU on Media Cooperation

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China’s Xinhua News Agency (新華社) and Japan’s Jiji Press signed a memorandum of understanding on media cooperation in Tokyo on February 18, 2025. Xinhua President Fu Hua (傅華) and Jiji Press President Katsuhiko Sakai formalized the agreement to strengthen bilateral media ties. Fu Hua (傅華), Xinhua’s president, emphasized the media’s role as “an important bridge for political exchanges, economic cooperation and cultural exchanges among countries.” According to state media, the MoU aims to enhance technical exchanges, expand cooperation in economic information sharing, and coordinate activities within the framework of the World Media Summit (世界媒體峰會) — a China-led body initiated by Xinhua that China has tried to use to shore up its leadership in global media sector. Both media group leaders expressed a commitment to building a long-term partnership. According to state media, Sakai welcomed the agreement as opening “a new chapter” in their cooperative relationship.

NRTA Signs MOU with UAE Media Council

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On May 30, 2024, in Beijing, China’s National Radio and Television Administration (国家广播电视总局) and the United Arab Emirates Media Council signed a memorandum of understanding, witnessed by Chinese President Xi Jinping (习近平) and visiting UAE President Mohamed bin Zayed Al Nahyan. The agreement, signed by NRTA Director Cao Shumin (曹淑敏) and UAE National Media Office Director Abdullah, purportedly establishes cooperation in policy communication, content collaboration, program exchanges, personnel exchanges, technology applications, and industry development. According to the Chinese state-affiliated source, the UAE Media Council serves as the government authority responsible for media policy formulation and industry regulation, though the specific details of implementation and the practical scope of this media partnership remain unclear.

Science and Technology Daily Cooperation Partnership with Nouvelles d’Europe

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Nouvelles d’Europe (歐洲時報), described as “the most influential Chinese news organisation in continental Europe” by the publication itself, was established in Paris in 1983, signed a news cooperation memorandum with China’s Science and Technology Daily (科技日報) in November 2023. The agreement, signed on November 24 by Nouvelles d’Europe President Zhong Cheng (鍾誠) and Science and Technology Daily President Zhang Biyong (張碧湧), establishes formal cooperation to “promote the dissemination of scientific and technological innovation achievements.” The partnership involves exchanging news resources in images, text, and video formats, providing coverage of important China-France and China-Europe science and technology news in English. Science and Technology Daily was founded in 1986 by China’s National Science and Technology Commission and other state organizations. Nouvelles d’Europe has expanded from a four-page irregular publication to a comprehensive media group with daily newspapers, websites, cultural centers, and branches across Europe and Beijing.

China and UK Discuss Media Collaboration

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National Radio and Television Administration (NRTA) Deputy Director Dong Xin (董昕) met with Douglas Alexander, UK Minister of State for Trade Policy and Economic Security, on April 11 to discuss deepening Sino-British audiovisual cooperation. The officials exchanged views on implementing the “China-UK Cultural Industry Policy Dialogue” during Alexander’s visit to China. According to the NRTA, Dong expressed China’s willingness to “further deepen policy communication, content cooperation, and personnel exchanges” in the broadcasting sector. Alexander agreed with China’s proposals and stated that the UK “highly values strengthening cooperation with China in broadcasting and television.” During his visit, Alexander raised concerns with senior Chinese and Hong Kong officials about Liberal Democrat MP Wera Hobhouse being denied entry to Hong Kong. Hobhouse was refused entry at Hong Kong International Airport on April 10 without explanation, marking the first time a British MP has faced such treatment since 1997.

Chinese State TV Signs Deal with Saudi Broadcaster

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China Media Group (中央廣播電視總臺) and the Saudi Broadcasting Authority signed a memorandum of understanding in December 2022 during President Xi Jinping’s state visit to Saudi Arabia, which coincided with the first China-Arab States Summit (首屆中國—阿拉伯國家峰會) and China-Gulf Cooperation Council Summit (中國—海灣阿拉伯國家合作委員會峰會). According to Chinese state media, the agreement was listed among the “important bilateral cooperation achievements” of Xi’s visit. The two broadcasters plan to establish what officials describe as a “regular cooperation mechanism” for program exchanges, personnel visits, and experience sharing, which they claim will “consolidate the friendly public opinion foundation” between the two nations. The Saudi Broadcasting Authority is the kingdom’s state broadcaster, operating multiple television and radio channels with signals covering Saudi Arabia and several Arab countries. This cooperation reflects expanding ties between the broadcasters in recent years.