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Activity Type: Media Partnership or Co-Production

China Radio International and the Philippine Presidential Broadcasting Service Launch “Wow China” Broadcast

Wow China, a collaborative radio program between the Philippine Broadcasting Service (PBS) under the Presidential Communications Operations Office (PCOO) and China Radio International (中國國際廣播電台), aired on government station Radyo Pilipinas from 2018 to at least May 2020. China Radio International operates under China Media Group (中央廣播電視總台), which was established in March 2018 through the integration of China Central Television, China National Radio, and China Radio International, and is under the leadership of the Central Propaganda Department, according to HK01‘s report on the official announcement. The program described itself as a “light cultural program” focusing on China-Philippines cultural exchange, but sparked significant backlash in May 2020 amid tensions over the South China Sea and the coronavirus pandemic, with critics calling it “pro-China propaganda” funded by Filipino taxpayers. The controversy intensified as it coincided with the government’s cease and desist order against ABS-CBN, the Philippines’ largest media network, leading lawmakers to question the use of taxpayer money for the program.

Indonesian Paper Strikes Deal to Promote Stories for Guangdong’s Jiangmen

A nine-person delegation from Indonesia’s Thousand Islands Daily (千島日報) visited Jiangmen City on April 26, 2024, where they signed a strategic cooperation agreement with the Jiangmen Overseas Chinese Media Center (江門市僑媒中心). The deal establishes a regular column called “Jiangmen Stories” in the Indonesian newspaper, targeting the ethnic Chinese community in Indonesia with content about this prominent emigration region in China. Wu Mengxuan (吳夢暄), the newspaper’s director, attended alongside officials from the Jiangmen Returned Overseas Chinese Federation (江門市歸國華僑聯合會), which controls the Overseas Chinese Media Center — including its Party group member and deputy chairman Yu Zequan (余澤權). The ceremony emphasized the strategic importance of reaching Indonesian Chinese readers with narratives about China. The Thousand Islands Daily was founded in 2000 by Zhang Mingkai (張明開), an overseas Chinese leader from Jiangmen who reportedly died in 2011 while “seeking aid” in China. The Overseas Chinese Federation is a mass organization under Chinese Communist Party leadership that operates as part of the party’s united front system.

Denmark and China Sign a Film Co-Production Agreement

On May 3, 2017, Denmark signed a film co-production agreement with China during Danish Prime Minister Lars Løkke Rasmussen’s official visit to Beijing. The agreement was negotiated between China’s State Administration of Press, Publication, Radio, Film and Television (SAPPRFT) (國家新聞出版廣電總局) and the Danish Film Institute (Det Danske Filminstitut) (丹麥電影中心). Danish Film Institute CEO Henrik Bo Nielsen signed the agreement at a ceremony at the Great Hall of the People in Beijing, with Chinese Premier Li Keqiang (李克強) and Danish Prime Minister Rasmussen in attendance. The co-production agreement grants film projects access to national film support and theatrical markets in both countries. Danish films co-produced with Chinese partners would not be subject to China’s import quota of a maximum of 38 foreign films annually, instead gaining equal access to the Chinese market. Nielsen stated that the agreement “will be important to both parties, both economically and culturally” and that “encounters that take place when we exchange and cooperate on art and culture are both inspiring and necessary for mutual understanding.”

China Media Group and Gazprom-Media Holding Sign Strategic Media Partnership Agreement

On May 16, 2024, Aleksandr Zharov, CEO of Gazprom-Media Holding, and Shen Haixiong (慎海雄), President of China Media Group (中央廣播電視總台), signed a media cooperation agreement in the presence of Russian President Vladimir Putin and Chinese President Xi Jinping. The ceremony coincided with the 75th anniversary of China-Russia diplomatic relations and the China-Russia Year of Culture. Zharov stated that “the friendship between Russia and China has reached the highest level of trust,” while Shen expressed that China Media Group was “ready to share its wisdom and strength for the benefit of the two countries.” Under the agreement, the companies committed to exchanging technological expertise and strengthening news broadcasting cooperation between Russia’s largest media corporation and China’s leading state media organization.

China Media Group and Myanmar Radio and Television Unveil Documentary Series “China Walk”

On December 7, 2024, the state-owned China Media Group (中央廣播電視總台) unveiled its new series China Walk (漫步中國). A co-production between CMG and the official Myanmar Radio and Television (MRTV), the show is scheduled to air on Myanmar’s major TV networks. People’s Daily reported that the program would provide “people of both countries to learn about the cultures and customs and have a better understanding of each other” by taking viewers to tea villages in Yunnan. The series explicitly promotes the Belt and Road Initiative (BRI), Xi Jinping’s signature infrastructure development strategy. CMG was established in 2018 as China’s predominant state broadcaster under direct control of the Chinese Communist Party’s Central Propaganda Department, while MRTV serves as Myanmar’s state-run television and radio network under the Ministry of Information.

CCTV and Laos Ministry of Communication Celebrate Airing of TV Program in Laos

On November 21, 2023, China Media Group (中央廣播電視總台) held an event with Laos’s Ministry of Technology and Communications to celebrate the launch of its multimedia cultural program “Chinese Style” (中國風) in Luang Prabang, the UNESCO World Heritage city in northern Laos. Hu Jinjun (胡勁軍), deputy director of China Media Group, and a deputy governor of Luang Prabang Province attended the ceremony and delivered speeches. China Media Group, which encompasses China Central Television (CCTV), was established in 2018 under the direct control of the Chinese Communist Party’s Central Propaganda Department. During the event, Hu emphasized that the program would serve as “a window for Laotian friends to understand China,” according to the Chinese consulate. The Lao-language program airs daily during prime morning hours on Luang Prabang Radio and is simultaneously distributed through local websites and social media platforms, marking an expansion of Chinese state media’s presence in Southeast Asia.

China and Bangladesh Sign MOU on Radio and Television Cooperation

On July 10, 2024, during Bangladesh Prime Minister Sheikh Hasina’s official visit to China, China’s National Radio and Television Administration Director Cao Shumin (曹淑敏) signed a cooperation agreement with Bangladesh’s Ministry of Information and Broadcasting, represented by Bangladesh Television Director Mahmud Jahangir Alam. The signing was witnessed by both countries’ prime ministers, Li Qiang (李強) and Sheikh Hasina. The agreement establishes cooperation covering policy communication, program exchanges, joint production, personnel training, and technical collaboration in broadcasting and television. The media cooperation occurred during Hasina’s three-day visit from July 8-10, which elevated bilateral relations to a “comprehensive strategic partnership.” However, the visit concluded with Hasina departing Beijing earlier than planned, with reports suggesting dissatisfaction over China providing only limited financial assistance compared to expectations of $5 billion in loans.

Malaysia and China Sign MOU on Content Production and Sharing

China’s National Radio and Television Administration (国家广播电视总局) and Malaysia’s Ministry of Communications signed a bilateral memorandum of understanding on September 26, 2024. The agreement aimed to “deepen practical cooperation” in areas including content creation, program exchange, and technological development while addressing challenges and opportunities brought by new technologies to traditional broadcasting. Meeting in Beijing during the 50th anniversary year of China-Malaysia diplomatic relations, China’s broadcasting chief Cao Shumin (曹淑敏) met with Malaysian Communications Minister Fahmi Fadzil. The memorandum comes as both sides highlighted recent successes in “joint production and industry cooperation” (联合制作, 产业合作), with Malaysia noting that broadcasting has played a “positive role in enhancing mutual understanding” between the two nations.