Activity Type: Promotional or Propaganda Media Event

Silk Road Journey 2024 Celebration Ceremony Held in Paris

Written by CMP Staff on July 15, 2025.

A celebration ceremony for the “2024 Silk Road Journey: Road to Prosperity” (2024絲綢之路萬里行·繁榮之路) cross-national media event was held in Paris on August 7, 2024. The 40-member media delegation from Shaanxi Broadcasting Bureau reportedly traveled over 17,000 kilometers across 13 countries in 47 days, using Hongqi (紅旗) vehicles along the ancient Silk Road route. Hongqi (紅旗), established in 1958 by FAW Group, is China’s oldest luxury automotive brand and has historically served as the ceremonial vehicle for Chinese state functions. The delegation generated “6.6 billion views through their coverage, conducted 600 hours of live broadcasting,” and visited multiple European media outlets. At the ceremony, French cultural heritage expert Pascal Roussel, who holds France’s Order of Academic Palms Knight and Commander medals, and Shaanxi Broadcasting Bureau Deputy Director Han Pengge (韓棚格) delivered speeches. The event coincided with the 60th anniversary of China-France diplomatic relations and the Olympic Games. Commercial partners reportedly signed purchasing contracts worth 9.07 million yuan during the journey.

China Media Group Holds HI CHINA Event in Kuala Lumpur

Written by CMP Staff on June 10, 2025.

In August 2024, the “HI CHINA – Discovering China Opportunities – Celebrating 50 Years of China-Malaysia Relationship” event was held at Sunway Velocity in Kuala Lumpur, commemorating five decades of diplomatic ties between China and Malaysia. Organized by China Media Group (中央广播电视总台) and supported by China Enterprises Chamber of Commerce in Malaysia (CECCM), the cultural exchange celebration featured speeches by Manoharan Periasamy, Director-General of Tourism Malaysia, and Shi Le (施乐), Director of the Sinhala Department of CMG’s Asian and African Languages Programming Centre. CECCM President Ni Qingjiu (倪庆久) participated as a distinguished guest in the opening ceremony. The event included booths showcasing Chinese cultural exchanges, which organizers said “deepened cultural interactions with the Malaysia public” and highlighted collaborative spirit between the two nations whose diplomatic relations were established on May 31, 1974.