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Activity Type: Promotional or Propaganda Media Event

People’s Daily and Zambian Media Conduct Joint Reporting on China-Africa Cooperation

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On July 29, 2024, the People’s Daily (人民日報) and several Zambian media outlets conducted a joint reporting visit in Lusaka under the theme “China-Africa Cooperation in the New Era” (新時代中非合作) — described as the first such joint reporting exercise between Chinese and Zambian media conducted on Zambian soil. Journalists from the People’s Daily, the Zambia Daily Mail, and the Daily Nation visited the Lusaka Park of the Zambia-China Economic and Trade Cooperation Zone (中贊經貿合作區), described in the People’s Daily report as China’s first economic and trade cooperation zone in Africa. According to the People’s Daily, as of June 2024 the zone hosted nearly 90 Chinese enterprises with total investment exceeding 2.7 billion US dollars, and cumulative sales revenue of more than 28 billion US dollars. The joint visit was framed in the People’s Daily as an exercise in “telling the story of China-Zambia and China-Africa cooperation in the new era” (講好新時代中贊、中非合作故事) and “telling the story of high-quality Belt and Road Initiative co-construction” (講好高質量共建一帶一路故事) — formulations that echo Xi Jinping’s directive to “tell China’s story well” (講好中國故事), first issued at the 2013 National Propaganda and Ideology Work Conference. The report was published in the People’s Daily on July 31, 2024.

China Media Group Co-hosts Event at UN Headquarters

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On August 13, 2025, the Permanent Mission of China to the United Nations and the state-run China Media Group (中央廣播電視總台) co-hosted a cultural exchange event at the United National Headquarters in New York to commemorate the the 80th anniversary of the victory of the Chinese People’s War of Resistance Against Japanese Aggression and the World Anti-Fascist War — China’s language for the end of World War II. In remarks to the event, called “Echoes of Peace,” Fu Cong (傅聰), the PRC’s permanent representative to the UN, said China was “proud to be the first country to sign the United Nations Charter,” a statement obscuring the fact that it was the Republic of China (ROC), the current government of Taiwan, that originally signed the Charter in 1945. Shen Haixiong (慎海雄), president of China Media Group, delivered video remarks stating the event aimed to “promote the correct historical view of World War II.” According to Shen, the correct view meant recognizing “the united front against Japanese aggression advocated and established under the banner of the Chinese Communist Party.” The remarks highlighted a key propaganda aspect of 80th anniversary celebrations organized by China, which were meant to rewrite the history of China’s war of resistance to define the CCP’s role as primary — and the CCP, by extension, as a key founder of the UN system.

China and Greece Hold Media Dialogue Roundtable

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On May 21, 2026, the “China–Greece Media Think Tank Dialogue Roundtable” (中希媒體智庫對話圓桌會) was held at the Chinese School of Classical Studies at Athens (CSCSA), an institute of the Chinese Academy of Social Sciences (中國社會科學院), inaugurated in Athens on November 28, 2024. The event was co-hosted by the All-China Journalists Association (中華全國新聞工作者協會), or ACJA — which, according to its own constitution, operates as “a national people’s organization of the Chinese press under CCP leadership” — and the CSCSA. The ACJA also plays a critical role for the CCP in enforcing domestic controls on journalists, including mandatory training in the “Marxist View of Journalism” (馬克思主義新聞觀), a framework that prescribes CCP dominance over the press and public opinion. Representatives from the Chinese Embassy in Greece, the ACJA, and multiple Chinese media outlets attended alongside Greek organizations including the Journalists’ Union of Athens Daily Newspapers, the Athens-Macedonian News Agency, the Greek public broadcaster ERT, and the Chinese-language China–Greece Times (中希時報). Participants discussed expanding joint reporting, exchange programs, a proposed annual China–Greece journalism prize (中希新聞獎), and a shared fact-checking mechanism, while framing journalists as “guardians of truth” in an AI-driven information environment marked by “fake news” and algorithmic bias. The gathering promoted a narrative of “civilizational dialogue” and invoked the Piraeus Port project — a flagship Belt and Road Initiative (一帶一路) investment — as a symbol of bilateral ties, coinciding with the 20th anniversary of the China–Greece comprehensive strategic partnership, signed in 2006.

Overseas Chinese Media Gather in Zhejiang Province for Propaganda Event

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On May 19–20, 2026, 30 overseas Chinese-language media outlets from 17 countries and regions gathered in Lin’an, a suburban district of the city of Hangzhou in China’s coastal Zhejiang Province, for an event focused on promoting the culture of the ancient Wu-Yue kingdom — a state that ruled parts of present-day Zhejiang and Jiangsu during the Five Dynasties period (907–960 CE) — to international audiences. Eight overseas Chinese media representatives were appointed as “Wu-Yue Culture Overseas Promotion Officers” at the gathering. Representatives from four named outlets discussed strategies for reaching foreign audiences through short-form drama, online games, and AI-generated content: Yu Tianzhu (于天竹), editor-in-chief of American-Chinese.com (美國華人網); Tao Xinyi (陶辛夷), honorary president of Spain-based Grupo Ouhua Medios de Comunicacion S.L. (歐華傳媒集團), or Ouhua Media Group; Zhan Jinlong (詹金龍), president of Australia’s Vision Australia (財視澳洲); and Zhang Weijia (章維佳), president of Indonesia’s Dr. Metastar (鹿見寰宇), a site launched in 2024 that seems to have deep partnerships with Chinese state media, including the CCP’s official People’s Daily. Several framed their mission in terms closely echoing the Chinese Communist Party’s directive to “tell China’s story well” (講好中國故事), a term denoting domestic and international message control around positive portrayals of China and its policies and actions. Tao called for foreign journalists and social media influencers to visit Lin’an as more credible messengers to overseas audiences. The remaining 26 outlets were unnamed in Chinese coverage of the event, which was reported by Ouzhou Qiaobao (歐洲僑報), also known as “Euro Chinese Daily” and “Overseas Chinese Newspaper in Europe,” a Chinese-language newspaper and website based in Romania — where it is locally known as “Ziarul Chinezii In Lume.” 

Gongong News Agency Courts Malaysian and Malawi Representatives in Guangzhou

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On May 15, 2026, Huang Weijian (黃偉健), director of the international communication center of Hong Kong-based Gonggong News Agency (共工新聞社), attended a cross-border and overseas media forum held at the ICC Trade Centre (ICC環貿大廈) in Guangzhou. Huang delivered a keynote address titled “Rooted in Hong Kong, Connected to the World, Promoting the International Dissemination of Chinese Culture” (立足香港 聯通全球 推動中華文化國際傳播), in which he described the agency’s mandate using the CCP-sanctioned formulation “telling China’s story well, spreading China’s voice” (講好中國故事、傳播中國聲音), and invoked Hong Kong’s role as a platform “backed by the motherland, connected to the world” (背靠祖國、聯通世界). During the event, the agency’s international communication center presented a copy of the Gonggong News Agency Publicity Booklet (共工新聞社宣傳冊) to the deputy commercial consul of the Malaysian Consulate General in Guangzhou, after which the two sides exchanged views on deepening international communication and cultural exchange cooperation, though no formal agreement was announced. Also present was Jani Grey Kasunda, a Malawian student of International Relations in China who has declared his candidacy for the Malawian presidency in the 2030 general elections — a contest still four years away — and who has separately courted Chinese investment in Malawi’s agriculture, mining, energy, and digital sectors. At the forum, Kasunda praised the agency’s communication philosophy and expressed interest in future China-Africa media cooperation.

China Holds Friendship Media Awards in Zambia

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On December 12, 2017, the Chinese Embassy in Zambia held the first “China-Zambia Friendship Media Awards” (中贊友好媒體表彰會) in Lusaka, attended by Ambassador Yang Youming (楊優明), Minister of Information and Media Kampamba Mulunga, and approximately 150 representatives. The event recognized ten individuals and nine organizations with awards for “Media Excellence,” aimed at honoring those who promote mutual understanding through “active and objective reporting” (積極客觀報道) on the “China-Zambia traditional friendship” (中贊傳統友誼). In Communist Party discourse, “friendship” (友好) carries explicit political expectations of alignment with China’s positions, often fostered through institutional proxies to project unity while conditioning relationships on the accommodation of China’s core interests. Ambassador Yang encouraged journalists to capture China’s “ever-changing development” and provide “positive energy” (正能量) for bilateral relations, a term that directly references domestic news control policies requiring the press to support the Party’s image and stability. The embassy published the official report on December 13, 2017.

China Daily Hosts “From Yunnan to the World” Cross-Cultural Coffee Exchange

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On April 14, 2026, China Daily (中國日報), a state-run English-language newspaper under the direct supervision of the Chinese Communist Party’s Propaganda Department, co-hosted a cultural exchange event titled “From Yunnan to the World: Cultural Fusion in a Cup of Coffee” (從雲南到世界，一杯咖啡里的文化交融) at Beijing Foreign Studies University (北京外國語大學). Co-organizers included the Pu’er Municipal Committee of the Chinese Communist Party, the Pu’er Municipal People’s Government, and the university’s School of International Journalism and Communication. The event featured participants from Greece, Vietnam, Costa Rica, Ethiopia, Nicaragua, and Indonesia, and prominently featured Trung Nguyen Legend Coffee Group (中原傳奇咖啡集團), a Vietnamese coffee conglomerate, which announced plans to source coffee from Yunnan for distribution through its global chain. Speakers framed Yunnan coffee as a vehicle for what China Daily described as “telling China’s story well” (講好中國故事) and “people-to-people connectivity” (民心相通) — formulations central to the Chinese Communist Party’s international propaganda strategy. China Daily‘s creative merchandise division announced a co-branded product with Mingqian Coffee (明謙咖啡), a Shanghai-based brand involved in poverty-alleviation programs in Yunnan under the government’s rural revitalization campaign.

China’s Mission to ASEAN Briefs Regional Media on Two Sessions

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On March 26, 2026, China’s Mission to ASEAN hosted a media and think tank salon in Jakarta themed “Sharing the New Opportunities of China’s High-Quality Development,” briefing nearly twenty regional media organizations and think tanks on the outcomes of China’s annual Two Sessions (全國兩會) — the joint plenary meetings of China’s national (largely ceremonial) legislature and its top political advisory body, held each spring in Beijing. Ambassador Wang Qing (王擎) presented an extended reading of the Government Work Report and the forthcoming 15th Five-Year Plan (十五五規劃綱要), emphasizing China’s commitment to “high-quality development“ (高質量發展) — a political slogan coined by Xi Jinping at the 19th Party Congress in 2017 to signal a shift away from high-speed, quantity-driven growth toward an innovation-driven, high-value model centered on technological self-reliance, industrial upgrading, and greener production. Wang also called on both sides to advance the “Five Major Homes” (五大家園) — a framework encoding Xi Jinping’s vision for China-ASEAN relations around peace, tranquility, prosperity, beauty, and friendship — and to uphold “Asian values,” defined in official discourse as peace, cooperation, openness, and inclusiveness, as a deliberate counterweight to Western liberal frameworks.

2022 Cross-Strait Chinese Character Festival Held in Taipei

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The 2022 Cross-Strait Chinese Character Festival (海峽兩岸漢字節) culminating event was held in Taipei on December 14, 2022. The festival was organized on the mainland side by the Haicang District Propaganda Office of the Chinese Communist Party (中共海滄區委宣傳部), the Haicang District Federation of Literary and Art Circles (海滄區文學藝術界聯合會), and the state-run Xiamen Daily (廈門日報社), published by the CCP Committee in Xiamen, with Taiwan’s Want Want China Times Media Group (旺旺中時傳媒集團) serving as the Taiwan co-organizer. The annual character — “thought/longing” (思) — was announced at the Taipei ceremony, selected from more than 14.7 million votes. Excellence Magazine (卓越雜誌) president Xu Banghao (徐邦浩) participated and the magazine partnered with organizers to publish a companion volume in Taiwan. The festival, established in 2008 and anchored in Haicang since 2014, has been described by organizers as a platform for advancing cross-strait “emotional convergence” (心靈契合). The phrase originates with Chinese leader Xi Jinping, who introduced it in 2014 as a central concept in his unification framework, describing the goal of unification as not merely formal but requiring that compatriots on both sides achieve a deeper spiritual and emotional alignment — a formulation that People’s Daily has since elaborated as the ideological basis for using cultural exchange to build Taiwan public acceptance of unification.