Facing generative AI’s impact on media, Richard Lee (李致緯), the chief technology officer (CTO) of TNL Mediagene, an online media group based in Taiwan and serving an audience across the region, outlined three strategies last Friday in an interview with iThome, a news aggregation service for IT professionals in Taiwan. Lee’s strategies were: developing proprietary AI technologies to enhance personalized content and advertising recommendations; using AI to translate content for overseas and Taiwan markets; and actively positioning company content to be cited by AI models and tools. Lee stressed that by embracing AI rather than resisting it, media companies could adapt more quickly.
