China and Uganda Launch Audiovisual Initiative

The Beijing Municipal Radio and Television Bureau (北京市廣播電視局), under the local city leadership of the CCP, and Uganda’s Vision Group jointly hosted the “Love Beijing Night” cultural exchange event in Kampala on June 27, 2025. Also launched at the event was a new program for the distribution of Chinese television dramas called “2025 ‘LOVE Beijing’ Audiovisual Arts International Communication Initiative Africa” (2025年’LOVE北京’視聽文藝國際傳播行動·非洲). Under the terms of the project, Vision Group will broadcast a series of Chinese television dramas, including Six Sisters (六姊妹), a family drama, alongside TV shows such as Minning Town (山海情), a series about a community in China’s arid northwest that promotes the Party’s anti-poverty campaign. Chinese state media reported that the programming aimed to “deepen China-Africa audiovisual cooperation” (深化中非視聽合作). The initiative also established dedicated audiovisual content zones on the African mobile app Scooper News, featuring an English-language “Beijing Broadcasting Service Package” that runs documentaries and short videos. Vision Group CEO said that  the programming would “open a window for Ugandan audiences to see China,” while Chinese officials emphasized the shows demonstrate Chinese “family and national sentiments” to African viewers.