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China Media Group Signs Strategic Cooperation Agreement with Macau SAR

On September 28, 2025, in Macau, China Media Group (CMG) and the Macau Special Administrative Region signed a framework agreement to “deepen strategic cooperation” in news reporting, talent exchange, international communication and sports events, with Macao SAR Chief Executive Sam Hou Fai (贺一诚) and CMG President Shen Haixiong (慎海雄) attending the ceremony. Officials at the signing ceremony said the partnership would help Macao “enhance its international communication capabilities” (提升国际传播能力) and build the region into an “exchange and cooperation base with Chinese culture as the mainstream.” Zheng Xincong (郑新聪), the head of the PRC government’s Liaison Office in Macau, described the agreement as establishing “an important platform” for “telling Macao’s stories to the world” and providing “new impetus” for CMG to become a “world-class, new-type mainstream media group” — the term “mainstream” in this context meaning that it aligns with the goals of the Chinese Communist Party.

Key Entities and Players Involved

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