Established in 2016, the China-South Asia and Southeast Asia Exchange Center (中國-南亞東南亞交流中心) operates under the China Public Diplomacy Association. The center organizes annual 10-month programs inviting journalists from South Asian and Southeast Asian countries to China for thematic reporting, media exchanges, and cultural experiences. Despite its active role in facilitating cross-cultural understanding and strengthening China’s ties with Belt and Road Initiative countries, the center maintains minimal public visibility, lacking an official website or social media presence. Its activities are primarily documented through Chinese state media coverage of diplomatic events and journalist exchanges.
