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EurAsia Info

EurAsia Info (歐亞時報社) is a Swiss-based online platform founded in early 2012 by Zhu Ailian (朱愛蓮) and headquartered in Zurich. Based on the visual layout of its website, it appears to be a news aggregation platform focused on European news for Chinese-speaking audiences. The navigation bar includes sections for different European countries (Switzerland, Germany, France, UK, etc.) and links to various international news sources, both in Chinese and other languages, including Swiss Info, DW, RFI, and BBC News. Operating from Bahnhofstrasse 100, the website is described as “Europe’s first Chinese-English bilingual magazine and newspaper” by the People’s Daily Overseas Edition (人民日報海外版). The organization aims to “tell China’s story well” (讲好中国故事), echoing Chinese Communist Party policy on external propaganda — with Zhu stating her mission is to be a “messenger between China and Europe” and to “pass China’s good stories and good content to the local mainstream society.” This language closely aligns with Beijing’s directive that Chinese media must work internationally to strengthen and innovate external propaganda. The organization’s “About Us” page furthers this alignment, stating that the outlet “closely aligns with the Belt and Road Initiative” and aims to “showcase China to the world.”  This mission is reflected in the organization’s extensive partnerships. In the 2017 version of its website, there are numerous “media partners” (合作媒体), including major Chinese state media outlets such as People’s Daily Overseas Edition (人民日报海外版), China News Service (中新网), People’s Daily (人民日报社), Xinhua News Agency (新华社), China Daily (中国日报网), as well as China Central Television (中央电视台). The platform has offices in Germany, Italy, Austria and France, as well as Beijing, Dalian, and Shenzhen.

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