Skip to main content

Foreign Influencers Visit Shantou

On January 16, 2026, more than 100 foreign content creators from around 30 countries took part in a Chinese New Year event in Shantou, Guangdong Province, organised by the Guangdong Provincial Department of Culture and Tourism (廣東省文化旅遊廳) as part of a broader provincial campaign to promote the region ahead of the Lunar New Year. The Shantou gathering centred on traditional Chaoshan activities (this being a local language and culture group) including the traditional Yingge Dance (英歌舞). The event gathered influencers from the United Kingdom, the United States, Germany, Russia, Mexico, South Korea, Egypt, Turkey, the Netherlands, and Singapore, among others. The event was promoted through South (南方國際傳播中心), the branded name of Guangdong’s government-run international communication center (ICC), and travel and expenses were likely covered by the ICC or the tourism department — though this could not be confirmed. 

Key Entities and Players Involved