Guangxi International Communication Center
Established on September 6, 2024, the Guangxi International Communication Center (廣西國際傳播中心) operates under the direct leadership of the Guangxi Zhuang Autonomous Region’s Party Committee Propaganda Department. Led by Guangxi Daily and supported by Guangxi Radio and Television, the center formed a strategic partnership with China Daily (中国日报) at its launch ceremony. China Daily‘s Deputy Editor-in-Chief Liu Weiling (刘伟玲) attended, stating they had “established a three-dimensional, diversified cooperation model” with Guangxi. The center aims to build “a more effective international communication system” following CCP directives. The center claims to showcase “lovely China through beautiful Guangxi” via websites, mobile apps, and overseas social media accounts under the “Hello Guangxi” brand. The initiative is part of Xi Jinping’s broader effort since 2018, accelerating from 2023, to enhance state external propaganda by leveraging provincial media resources while advancing centrally-approved narratives about China.
