Entity Type: International Communication Center (ICC)

The Cangzhou International Communication Center (滄州市國際傳播中心) is a municipal external propaganda platform in Cangzhou, a port city in Hebei province. It was launched on August 24, 2022, at a ceremony in Beijing, under a cooperation agreement with Xinhuanet (新華網), the online platform of Xinhua News Agency. The center is one of the many local international communication centers that Beijing has pushed provinces and cities to build since 2018, as part of the Xi Jinping leadership’s drive to raise China’s “discourse power.” It forms part of what officials call “one center, two platforms” (一中心兩平台), alongside the Cangzhou Industry Going-Out Platform (滄州市產業出海平台) and the Cangzhou Smart Convergent Media Platform (滄州市智慧融媒體平台). At launch, it opened branches in New York and Brussels, which the propaganda office of the Cangzhou CCP Committee said were part of a strategy of “borrowing a boat to go out to sea” (借船出海) through central media’s overseas resources. The phrase is commonly used to describe the CCP’s tactic of using foreign media and other outside channels to carry its propaganda to foreign audiences. Hebei state media described the center as the province’s first city-level international communication platform built with central media. The same report claimed that its content had reached 1.63 billion people in more than 100 countries, a figure that has not been independently verified.

The Jinan International Communication Center (濟南國際傳播中心) is a municipal external propaganda platform launched on May 24, 2022, under the guidance of the propaganda office of the Jinan CCP Committee. Official media billed it as the first international communication center in Shandong province. The center lists its functions as content production, platform operation and monitoring of “international public opinion” (國際輿情), among others. It says it works with central state media and overseas platforms to “borrow a boat to go out to sea” (借船出海), a CCP strategy of placing state messaging through foreign outlets. At launch, the center ran accounts on X, Facebook, Instagram and YouTube, and claimed “close ties” with more than 500 foreign outlets, including the Associated Press, AFP and TASS. That claim has not been independently verified. By February 2025, the center reported 20 overseas branches or liaison stations. These included a Paris center unveiled in November 2024 with the deputy chief of Xinhua’s Paris bureau.

Established in 2021, the Anhui International Communication Center (安徽国际传播中心) is a state-run hub for external communication in Anhui Province. According to its official department profile, the center runs the Anhui provincial government’s English-language news website and produces multilingual news content disseminated through several external-facing social media accounts. The Anhui ICC is part of the Anhui New Media Group (安徽新媒体集团), which falls under the direction of the Anhui Provincial Party Committee Propaganda Office, according to its website. That slogan, introduced by President Xi Jinping in 2013, calls on Chinese media to give foreign audiences a positive picture of China and the Chinese Communist Party. The expansion of ICCs is part of Xi Jinping’s broader effort since 2018 to strengthen external propaganda by using provincial media resources to amplify centrally approved narratives about China.

The Henan International Communication Center (河南國際傳播中心) is a provincial international communication center that began operations in May 2022 and launched formally on June 21, 2023 in Zhengzhou, operating under the guidance of the propaganda department of the Henan CCP Provincial Committee and run by the Henan Daily Press Group. It positions itself as a “new window” (新窗口) through which the world can understand Henan, a “database” of the province’s foreign-language information, and a “loudspeaker” (揚聲器) for the province’s external propaganda, operating under the flagship brand “Hi-Henan” and what it calls a “1+1+N+X” overseas communication matrix, a fancy official formulation for an English-language website and app plus accounts on Twitter, Facebook, Instagram, and YouTube. Xinhua deputy president Yuan Bingzhong (袁炳忠) and Henan propaganda chief Wang Zhanying (王戰營) attended the launch ceremony, according to NPPA. The center has claimed that in its first year of operation it generated over 600 million views across more than 100 countries and regions, with content built around themes including Shaolin kung fu and the Yellow River shared by then-Chinese ambassador to the US Qin Gang (秦剛) and a former UN deputy secretary-general, a figure relayed without independent verification by both Henan Daily and the Hong Kong-based Economic Reporter (經濟導報). The center also recruited ten “overseas recommendation officers” (海外推薦官) from six continents, including international residents, overseas Chinese community leaders, and social media influencers, to promote its content, and by November 2024 had signed strategic cooperation agreements with 16 overseas Chinese-language media outlets, including one in July 2026 with Milan-based Micromedia Communication Italy.

The Inner Mongolia International Communication Center (內蒙古國際傳播中心) is a planned state media institution intended to centralize the Inner Mongolia Autonomous Region’s foreign-language and overseas propaganda output. Its construction was written into the region’s 15th Five-Year Plan, published by the regional Chinese Communist Party committee, which called for strengthening “international communication” and “telling China’s story well” (講好中國故事), a term denoting domestic and international message control around positive portrayals of China and its policies and actions, archived source. As of February 2026, the center’s formation was reportedly underway, according to an article by the party secretary and president of Inner Mongolia Daily (內蒙古日報) published in the state-affiliated journal China Journalist (中國記者). The article described the center as building on Inner Mongolia Daily‘s existing “Solonga” (索倫嘎) brand, a set of multilingual print, web, and social media platforms launched in 1993 that the newspaper claims publishes in Cyrillic Mongolian, Russian, and English and maintains accounts on Facebook, X, YouTube, and Instagram. Inner Mongolia Daily reported its own circulation, web traffic, and social media follower figures for these platforms, which Lingua Sinica was unable to independently verify. The newspaper stated it was approved as part of China’s “second batch of national key international communication bases” in 2025, though the precise nature or authority behind this designation could not be independently confirmed from the source.

Formerly known as the Guangdong Today International Communication Center (今日廣東國際傳播中心), with the chief media brand “GDToday,” this ICC in the southern province of Guangdong, bordering Hong Kong, was renamed the South International Communication Center (南方國際傳播中心), or SICC, in July 2025. The center describes itself as having been designated by Guangdong provincial authorities as “the main platform for Guangdong’s external communication.” South operates multilingual news websites, an English-language mobile app, and social media accounts across platforms, including Facebook, X, Instagram, YouTube, and TikTok, claiming to reach over 20 million overseas users and partnerships with over 1,000 global media outlets. The center produces content in English, Portuguese, French, and Cantonese, aiming to “tell China’s story well” through showcasing Guangdong and the Greater Bay Area to international audiences.

Launched in April 2024 under the guidance of the Jiangxi Provincial Party Committee Propaganda Department (江西省委宣傳部) and operated by Jiangxi Daily News (江西日報社), the Jiangxi International Communication Center aims to serve as the province’s “flagship media for external propaganda.” Officials claim it will leverage Jiangxi’s cultural resources—including rice cultivation, ceramics, traditional medicine, and opera—to create “international communication brand projects” like “Meet Jiangxi” (相約江西), which launched simultaneously with the center. Provincial propaganda chief Lu Xiaoqing (盧小青) instructed the center to “actively promote Xi Jinping Thought” and “tell the story of the Chinese Communist Party’s governance.” The center appointed “overseas promotion ambassadors” from seven countries while signing cooperation agreements with China’s Foreign Languages Bureau (中國外文局), described as “the national team for external propaganda.”

Established on September 6, 2024, the Guangxi International Communication Center (廣西國際傳播中心) operates under the direct leadership of the Guangxi Zhuang Autonomous Region’s Party Committee Propaganda Department. Led by Guangxi Daily and supported by Guangxi Radio and Television, the center formed a strategic partnership with China Daily (中国日报) at its launch ceremony. China Daily‘s Deputy Editor-in-Chief Liu Weiling (刘伟玲) attended, stating they had “established a three-dimensional, diversified cooperation model” with Guangxi. The center aims to build “a more effective international communication system” following CCP directives. The center claims to showcase “lovely China through beautiful Guangxi” via websites, mobile apps, and overseas social media accounts under the “Hello Guangxi” brand. The initiative is part of Xi Jinping’s broader effort since 2018, accelerating from 2023, to enhance state external propaganda by leveraging provincial media resources while advancing centrally-approved narratives about China.

The Fujian International Communication Center (福建國際傳播中心), or FICC, was established on June 21, 2023, at a ceremony in Fuzhou attended by Zhang Yan (張彦), a standing member of the Fujian CCP Committee and head of its propaganda office. The center was organized under the propaganda office of the Fujian CCP Committee and is built and operated by Fujian Media Group (福建省廣播影視集團). The operating entity is Fujian New Era International Communication Center Co., Ltd. (福建新時代國際傳播中心有限公司), whose general manager as of June 2026 is Lai Han (賴晗), a former Fujian Television reporter who, according to a 2019 Xinhua profile of Xi Jinping, accompanied Xi on official trips in Fujian in 1998 and 1999 and developed a close working relationship with him. At the founding ceremony, Zhang framed the center’s mission as implementing Xi’s directives on international communication capacity-building, urging it to “make good use of the precious ideological and material legacy left by General Secretary Xi during his work in Fujian.” Fujian’s provincial “15th Five-Year Plan,” released in 2026, listed the center among priority institutions for strengthening the province’s international communication system. The center operates through the “Hola Fujian” overseas social media account matrix — active on Facebook, YouTube, and Instagram — alongside content brands including “Molimoli” (茉莉茉莉), “Guobao Combination” (國寶組合), and “Chonggao Combination” (崇高組合). It has pursued media exchange activities with delegations from Indonesia, the Philippines, Uzbekistan, Vietnam, and other countries.