Entity Type: International Communication Center (ICC)

The Inner Mongolia International Communication Center (內蒙古國際傳播中心) is a planned state media institution intended to centralize the Inner Mongolia Autonomous Region’s foreign-language and overseas propaganda output. Its construction was written into the region’s 15th Five-Year Plan, published by the regional Chinese Communist Party committee, which called for strengthening “international communication” and “telling China’s story well” (講好中國故事), a term denoting domestic and international message control around positive portrayals of China and its policies and actions, archived source. As of February 2026, the center’s formation was reportedly underway, according to an article by the party secretary and president of Inner Mongolia Daily (內蒙古日報) published in the state-affiliated journal China Journalist (中國記者). The article described the center as building on Inner Mongolia Daily‘s existing “Solonga” (索倫嘎) brand, a set of multilingual print, web, and social media platforms launched in 1993 that the newspaper claims publishes in Cyrillic Mongolian, Russian, and English and maintains accounts on Facebook, X, YouTube, and Instagram. Inner Mongolia Daily reported its own circulation, web traffic, and social media follower figures for these platforms, which Lingua Sinica was unable to independently verify. The newspaper stated it was approved as part of China’s “second batch of national key international communication bases” in 2025, though the precise nature or authority behind this designation could not be independently confirmed from the source.

Formerly known as the Guangdong Today International Communication Center (今日廣東國際傳播中心), with the chief media brand “GDToday,” this ICC in the southern province of Guangdong, bordering Hong Kong, was renamed the South International Communication Center (南方國際傳播中心), or SICC, in July 2025. The center describes itself as having been designated by Guangdong provincial authorities as “the main platform for Guangdong’s external communication.” South operates multilingual news websites, an English-language mobile app, and social media accounts across platforms, including Facebook, X, Instagram, YouTube, and TikTok, claiming to reach over 20 million overseas users and partnerships with over 1,000 global media outlets. The center produces content in English, Portuguese, French, and Cantonese, aiming to “tell China’s story well” through showcasing Guangdong and the Greater Bay Area to international audiences.

Launched in April 2024 under the guidance of the Jiangxi Provincial Party Committee Propaganda Department (江西省委宣傳部) and operated by Jiangxi Daily News (江西日報社), the Jiangxi International Communication Center aims to serve as the province’s “flagship media for external propaganda.” Officials claim it will leverage Jiangxi’s cultural resources—including rice cultivation, ceramics, traditional medicine, and opera—to create “international communication brand projects” like “Meet Jiangxi” (相約江西), which launched simultaneously with the center. Provincial propaganda chief Lu Xiaoqing (盧小青) instructed the center to “actively promote Xi Jinping Thought” and “tell the story of the Chinese Communist Party’s governance.” The center appointed “overseas promotion ambassadors” from seven countries while signing cooperation agreements with China’s Foreign Languages Bureau (中國外文局), described as “the national team for external propaganda.”

Established on September 6, 2024, the Guangxi International Communication Center (廣西國際傳播中心) operates under the direct leadership of the Guangxi Zhuang Autonomous Region’s Party Committee Propaganda Department. Led by Guangxi Daily and supported by Guangxi Radio and Television, the center formed a strategic partnership with China Daily (中国日报) at its launch ceremony. China Daily‘s Deputy Editor-in-Chief Liu Weiling (刘伟玲) attended, stating they had “established a three-dimensional, diversified cooperation model” with Guangxi. The center aims to build “a more effective international communication system” following CCP directives. The center claims to showcase “lovely China through beautiful Guangxi” via websites, mobile apps, and overseas social media accounts under the “Hello Guangxi” brand. The initiative is part of Xi Jinping’s broader effort since 2018, accelerating from 2023, to enhance state external propaganda by leveraging provincial media resources while advancing centrally-approved narratives about China.

The Fujian International Communication Center (福建國際傳播中心), or FICC, was established on June 21, 2023, at a ceremony in Fuzhou attended by Zhang Yan (張彦), a standing member of the Fujian CCP Committee and head of its propaganda office. The center was organized under the propaganda office of the Fujian CCP Committee and is built and operated by Fujian Media Group (福建省廣播影視集團). The operating entity is Fujian New Era International Communication Center Co., Ltd. (福建新時代國際傳播中心有限公司), whose general manager as of June 2026 is Lai Han (賴晗), a former Fujian Television reporter who, according to a 2019 Xinhua profile of Xi Jinping, accompanied Xi on official trips in Fujian in 1998 and 1999 and developed a close working relationship with him. At the founding ceremony, Zhang framed the center’s mission as implementing Xi’s directives on international communication capacity-building, urging it to “make good use of the precious ideological and material legacy left by General Secretary Xi during his work in Fujian.” Fujian’s provincial “15th Five-Year Plan,” released in 2026, listed the center among priority institutions for strengthening the province’s international communication system. The center operates through the “Hola Fujian” overseas social media account matrix — active on Facebook, YouTube, and Instagram — alongside content brands including “Molimoli” (茉莉茉莉), “Guobao Combination” (國寶組合), and “Chonggao Combination” (崇高組合). It has pursued media exchange activities with delegations from Indonesia, the Philippines, Uzbekistan, Vietnam, and other countries.

The Sichuan International Communication Center, established in March 2022 by the Sichuan Daily Press Group (四川日報報業集團), describes itself as a provincial hub for international media outreach. Officials say the center “covers more than 20 million overseas users” and operates what they call their “flagship video platform” (旗艦視頻平台) “Inspiration China” (灵感中国). The center says it focuses on distributing content about Sichuan culture, tourism, cuisine, gaming, and traditional medicine through what it terms “multi-modal, lightweight video products” (多模態、輕量化視頻). Officials claim the center has developed partnerships with “over 500 international content creators” and “more than 50 international organizations.”

Established on May 11, 2024, the Nanning International Communication Center was unveiled simultaneously with the city’s convergent media center. The international communication center aims to strengthen cooperation with central media organizations, including Xinhua News Agency, China Daily, and China News Service. It focuses on building a multi-layered international communication platform centered on overseas communication matrix development, foreign cultural exchange promotion, and premium content creation. The center is specifically designed to target ASEAN countries and serve as “a new vehicle for external communication and cultural exchange with regional international influence.” This reflects Nanning’s strategic position as China’s closest provincial capital to ASEAN and the permanent host city of the China-ASEAN Expo.