Jiangxi International Communication Center
Launched in April 2024 under the guidance of the Jiangxi Provincial Party Committee Propaganda Department (江西省委宣傳部) and operated by Jiangxi Daily News (江西日報社), the Jiangxi International Communication Center aims to serve as the province’s “flagship media for external propaganda.” Officials claim it will leverage Jiangxi’s cultural resources—including rice cultivation, ceramics, traditional medicine, and opera—to create “international communication brand projects” like “Meet Jiangxi” (相約江西), which launched simultaneously with the center. Provincial propaganda chief Lu Xiaoqing (盧小青) instructed the center to “actively promote Xi Jinping Thought” and “tell the story of the Chinese Communist Party’s governance.” The center appointed “overseas promotion ambassadors” from seven countries while signing cooperation agreements with China’s Foreign Languages Bureau (中國外文局), described as “the national team for external propaganda.”
