MCOT Public Company Limited (บริษัท อสมท จำกัด มหาชน) is Thailand’s state-owned public broadcaster, established as Thai Television Company Limited on November 10, 1952, and reorganized as the Mass Communication Organization of Thailand in 1977. MCOT operates under the Ministry of Finance, running four main business segments: television broadcasting through MCOT 9 Television Station and 35 provincial network stations; radio operations via 47 central stations covering 92.4 percent of Thailand; digital terrestrial television under DVB-T2 standards; and digital/new media services including on-demand content through internet platforms. MCOT reported a net loss of 316.7 million baht ($8.98 million USD) in 2024 on revenues of 1.17 billion baht ($33.15 million USD), a sharp reversal from 2023’s profit of 587.4 million baht ($16.65 million USD) on 2.38 billion baht ($67.5 million USD) revenue, according to company financial statements, reflecting significant challenges facing traditional state broadcasters in Thailand’s evolving media landscape.