Médea Group (MÉDEA, a.s.) is the largest communications and media agency on the Czech market, representing a portfolio of more than 600 clients. The company functions as a comprehensive service provider, offering strategic media planning, marketing communication, and the implementation of large-scale media campaigns. Because it acts as a critical intermediary for advertising procurement, Médea holds a dominant position in the Czech media landscape. In 2020, the agency managed an estimated annual advertising budget of 3 billion CZK (approximately 120 million US dollars). Between 2016 and 2021, the firm became a focal point of geopolitical concern following significant investments from Chinese state-linked entities, specifically CEFC China Energy and later CITIC Group. Analysts noted that this financial control could potentially influence domestic editorial independence by directing advertising revenue toward accommodating media outlets.