
Beware the Tigers
As China’s provincial propaganda apparatus reaches into Europe through cultural diplomacy, even storied universities can find themselves unwitting partners in the enterprise.

Mediapro, officially Mediaproducción, S.L.U., is a multimedia communications group founded in 1994 in Barcelona by Jaume Roures, Tatxo Benet, and Gerard Romy. The company maintains offices across Europe, Asia, and the Americas, specializing in movie and television production, sports broadcasting rights management, and media services. Majority ownership of Mediapro is held by Chinese fund Orient Hontai Capital (東方弘泰資本) through the Hong Kong-based investment company Southwind Media, with minority stakes held by WPP and the founding partners — though co-founder Roures was removed as managing partner in October 2023, reportedly at the request of Southwind.
