The Ningbo Radio and Television Group (寧波廣播電視集團) was established on March 28, 2003, as a directly affiliated unit of the Ningbo Municipal Government. The media group operates radio and television stations, manages program transmission and coverage networks, and conducts advertising and other business operations. The group produces news, cultural programming, and service content across traditional broadcasting platforms and digital media channels. According to its official website, the organization’s stated mission is to “publicize the Party’s line, principles, and policies” and “serve the overall work of the Party and government” (宣傳黨的路線、方針、政策;為黨和政府工作大局服務), reflecting its role as a state media outlet responsible for propagating official messaging.