Overseas Chinese Media Gather in Zhejiang Province for Propaganda Event

On May 19–20, 2026, 30 overseas Chinese-language media outlets from 17 countries and regions gathered in Lin’an, a suburban district of the city of Hangzhou in China’s coastal Zhejiang Province, for an event focused on promoting the culture of the ancient Wu-Yue kingdom — a state that ruled parts of present-day Zhejiang and Jiangsu during the Five Dynasties period (907–960 CE) — to international audiences. Eight overseas Chinese media representatives were appointed as “Wu-Yue Culture Overseas Promotion Officers” at the gathering. Representatives from four named outlets discussed strategies for reaching foreign audiences through short-form drama, online games, and AI-generated content: Yu Tianzhu (于天竹), editor-in-chief of American-Chinese.com (美國華人網); Tao Xinyi (陶辛夷), honorary president of Spain-based Grupo Ouhua Medios de Comunicacion S.L. (歐華傳媒集團), or Ouhua Media Group; Zhan Jinlong (詹金龍), president of Australia’s Vision Australia (財視澳洲); and Zhang Weijia (章維佳), president of Indonesia’s Dr. Metastar (鹿見寰宇), a site launched in 2024 that seems to have deep partnerships with Chinese state media, including the CCP’s official People’s Daily. Several framed their mission in terms closely echoing the Chinese Communist Party’s directive to “tell China’s story well” (講好中國故事), a term denoting domestic and international message control around positive portrayals of China and its policies and actions. Tao called for foreign journalists and social media influencers to visit Lin’an as more credible messengers to overseas audiences. The remaining 26 outlets were unnamed in Chinese coverage of the event, which was reported by Ouzhou Qiaobao (歐洲僑報), also known as “Euro Chinese Daily” and “Overseas Chinese Newspaper in Europe,” a Chinese-language newspaper and website based in Romania — where it is locally known as “Ziarul Chinezii In Lume.”