The Sichuan International Communication Center, established in March 2022 by the Sichuan Daily Press Group (四川日報報業集團), describes itself as a provincial hub for international media outreach. Officials say the center “covers more than 20 million overseas users” and operates what they call their “flagship video platform” (旗艦視頻平台) “Inspiration China” (灵感中国). The center says it focuses on distributing content about Sichuan culture, tourism, cuisine, gaming, and traditional medicine through what it terms “multi-modal, lightweight video products” (多模態、輕量化視頻). Officials claim the center has developed partnerships with “over 500 international content creators” and “more than 50 international organizations.”