Formerly known as the Guangdong Today International Communication Center (今日廣東國際傳播中心), with the chief media brand “GDToday,” this ICC in the southern province of Guangdong, bordering Hong Kong, was renamed the South International Communication Center (南方國際傳播中心), or SICC, in July 2025. The center describes itself as having been designated by Guangdong provincial authorities as “the main platform for Guangdong’s external communication.” South operates multilingual news websites, an English-language mobile app, and social media accounts across platforms, including Facebook, X, Instagram, YouTube, and TikTok, claiming to reach over 20 million overseas users and partnerships with over 1,000 global media outlets. The center produces content in English, Portuguese, French, and Cantonese, aiming to “tell China’s story well” through showcasing Guangdong and the Greater Bay Area to international audiences.