The Star
The Star is a Kenyan daily tabloid newspaper published in Nairobi by Radio Africa Group since July 2007, originally launched as the Nairobi Star before rebranding in 2009. The publication grew from circulation of 5,000-8,000 copies in 2007 to 15,000-20,000 by 2010, when it first turned profitable in September 2009. Now claiming “100,000-copy circulation,” The Star covers breaking news, politics, entertainment, lifestyle and sports from Kenya and internationally. The newspaper positions itself as Kenya’s “third largest newspaper” and “most independent,” targeting younger readers with the slogan “Smart People Read the Star” while maintaining stronger focus on regional news, sports, and opinion columns than competitors. The newspaper operates from Lion Place headquarters in Westlands, Nairobi, and maintains the website thestar.co.ke.
