Xinhua and ATV Sign Media Cooperation Agreement
China’s Xinhua News Agency (新華社) and Hungary’s ATV Media Group signed a memorandum of understanding on May 2, 2024, in Budapest to strengthen cooperation across multiple levels, including news and information exchanges and personnel communications. Xinhua President Fu Hua (傅華) and ATV CEO Tamas Kovacs jointly signed the agreement during the 75th anniversary year of China-Hungary diplomatic relations, just days before President Xi Jinping’s state visit to Hungary. Fu stated that Xinhua was willing to work with ATV to consolidate “the bridge of friendship” of China-Hungary cultural exchanges and enhance cooperation in new media technologies. ATV, established in 1989 as Hungary’s first private television channel and currently owned by the Hungarian Faith Church, focuses on news and current affairs programming. According to Xinhua, the agreement builds on years of existing cooperation between the two organizations in translation, publishing, and marketing activities.
