Thai Jiaranai Group Co-Produces Tourism Promotion with Thailand’s Tourism Authority

In April 2022, Thai Jiaranai Group (泰國亞洲大衆集團) co-produced and released a Thai tourism promotional music video, Sawasdeeka Bangkok (薩瓦迪卡曼谷), in partnership with the Tourism Authority of Thailand (泰國國家旅遊局), with additional co-producers including SaHa Group (協成昌集團) and Thailand Privilege Card. The song was written and composed by Thai Jiaranai Group chairman Guo Rui (郭蕊) — who has openly said the group’s primary mission within Thailand, echoing Xi Jinping, is to “tell China’s story well” and “build a correct, positive, and constructive discourse system in the Chinese language” — and vice president Zhong Muyue (鐘慕岳). It was released globally on April 8, 2022, and distributed across major Chinese platforms including QQ Music, Kuwo, Weibo, Douyin, and YouTube. While framed publicly as a tourism promotion, the production was described by Thai Jiaranai Group’s senior executive director Zhang Cheng (章骋) as “the latest friendship song symbolizing China-Thailand friendship” (象徵中泰友好的最新友誼之歌) — diplomatic language that goes beyond tourism marketing — and he explicitly connected it to the group’s earlier COVID solidarity anthem as part of a continuous mission of promoting China-Thailand friendship, with a distribution strategy that prioritized mainland Chinese platforms over international tourism channels.