Xinhua Editor-in-Chief Meets Agencia EFE President in Madrid

On May 12, 2016, He Ping (何平), then editor-in-chief of China’s state-run Xinhua News Agency (新華通訊社), met with José Antonio Vera, then president of Spain’s Agencia EFE (埃菲通訊社), in Madrid. He Ping called for deeper cooperation and said Xinhua should serve as a “bridge” between the two countries’ populations — language characteristic of the CCP’s framing of state media as instruments of public diplomacy rather than news organizations. Vera, who had visited Xinhua the previous year, welcomed the meeting and described the agency’s development as having made a strong impression during that visit. He Ping was in Spain at Agencia EFE’s invitation and also met with representatives of the financial newspaper Mundo Financiero, the foreign affairs outlet El Diplomático, and the regional daily Diario del Norte de Castilla.