Xinhua Signs News Exchange Agreement with Zambia National Broadcasting Corporation

On August 25, 2023, China’s state-run Xinhua News Agency signed a news exchange and cooperation agreement with the Zambia National Broadcasting Corporation (ZNBC) in Lusaka, Zambia. Fu Hua (傅華), Xinhua’s president, met with Bright Nkaka, acting director-general of the ZNBC, at a dedicated signing ceremony. According to Xinhua, the agreement was intended to broaden the ZNBC’s communications channels and enrich its news content for Zambian audiences. Fu said Xinhua was prepared to share its experience of technology-driven media convergence — an overarching term for digital media transition — and to deepen cooperation through Xinhua-organized multilateral platforms, including the World Media Summit and the BRICS Media Forum, both of which serve as channels for Chinese state framing of global media norms and responsibilities. On the same day, Xinhua donated laptops and hard drives to several Zambian media organizations.